The New Progevity Drinks are Designed for Those Aged 50+
Katherine Pendrill — November 11, 2024 — Lifestyle
References: foodbev
Former NHS doctor Alexander Denning has taken years of clinical experience as an orthopaedic surgeon to develop a new wellness-boosting drink for seniors called Progevity.
Specifically formulated for those aged 50+, Progevity aims to address the unique nutritional requirements of seniors by promoting muscle strength, cognitive function, and overall wellness. The drink itself comes in two formulations, each of which is packed with 25 grams of protein and beneficial nutrients such as collagen, creatine, and essential vitamins. As Denning himself explains, "We want to help people maximise every stage of life by giving them the nutritional support they need to stay strong, healthy and engaged in the activities they’re passionate about.”
Designed to fit seamlessly into the daily routines of those 50+, the Progevity drinks are packaged in convenient 250ml cans that make for a quick breakfast, a handy post-workout boost, or a quick, healthy snack.
Image Credit: Progevity
Specifically formulated for those aged 50+, Progevity aims to address the unique nutritional requirements of seniors by promoting muscle strength, cognitive function, and overall wellness. The drink itself comes in two formulations, each of which is packed with 25 grams of protein and beneficial nutrients such as collagen, creatine, and essential vitamins. As Denning himself explains, "We want to help people maximise every stage of life by giving them the nutritional support they need to stay strong, healthy and engaged in the activities they’re passionate about.”
Designed to fit seamlessly into the daily routines of those 50+, the Progevity drinks are packaged in convenient 250ml cans that make for a quick breakfast, a handy post-workout boost, or a quick, healthy snack.
Image Credit: Progevity
Trend Themes
1. Senior Health Nutrition - A growing trend focuses on nutritional products tailored for the elderly, reflecting a shift towards customized health solutions that enhance physical and cognitive abilities.
2. Functional Beverages - Functional beverages, like those containing beneficial nutrients such as collagen and creatine, are emerging as key players in promoting targeted health benefits through daily consumption.
3. Convenient Health Solutions - There's an increasing appeal for convenient, nutritionally dense products that easily integrate into daily routines, catering to the needs of busy, health-conscious consumers.
Industry Implications
1. Nutritional Supplements - The nutritional supplements industry sees innovation with products like Progevity that fulfill the specialized dietary needs of aging populations.
2. Beverage Industry - The beverage industry is evolving to develop drinks rich in health-boosting ingredients, aiming to deliver more than just hydration.
3. Senior Wellness Market - The senior wellness market is expanding with new products designed to enhance the quality of life for older adults through advanced nutritional support.
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