These narrative retail displays range from candy brand product galleries to interactive gaming kiosks that spotlight product information in a unique, and engaging way. Consumers' growing desire for sensory and experiential shopping has lead many brands to incorporate workshops, and storytelling merchandising into their brick-and-mortar locations.
Standouts include grocery chain Waitrose's in-Store shelving which is accented with recipe cards that inspire shoppers to cook with fresh product at home. Additionally, examples like The Body Shop's Bond Street flagship in London feature ingredient-inspired imagery that adorn outdoor store windows. This focus on fresh and natural ingredients enforces the brand's core values while drawing visitors in with bright colors and visuals.
Other narrative retail displays to take note off include the PEZ Visitor Center in Orange, Connecticut, which doubles as an interactive candy shop, and product gallery. In addition to sampling the brand's tasty products, visitors can take their family on a heritage tour spotlighting the history of PEZ and its many collectible dispensers.
40 Narrative Retail Displays
From Candy Brand Product Galleries to Interactive Gaming Displays:
Jana Pijak — Oct 27, 2017 — Business
40
Multidimensional Cosmetic Window Displays
The Body Shop's New Display Markets Its Superfood Masks
39
High-Tech Beauty Bars
The Skinfood Concept Shop Features Tech-Integrated Displays
38
Futuristic Foodie Pop-Ups
Jet.com's Fresh Story Pop-Up Sold Futuristic Food & Cooking Accessories
37
Multi-Sensory Liquor Shops
Pernod Ricard's Cruise Ship Store Educates and Inspires Consumers
36
Recipe-Themed Grocery Displays
Waitrose's In-Store Shelving Shares Meal Ideas with Shoppers
35
Pantry-Inspired Skincare Displays
This Skinfood Paris Popup Features Kitchen-Themed Shelving
34
Razor-Printing Pop-Ups
Gillette's 'RZR MKR' Showcases the History and Future of Razors for Men
33
Urban Fitness Brand Popups
The Nike + Run Club Shanghai Popup is Interactive and Futuristic
32
Wholesome Beauty Retailers
Skin Food's Queens New York Flagship Boasts Grocery-Inspired Displays
31
In-Store Makeup Stations
Make Up For Ever's New Flagship Store Features Go Pro Make Up Stations
30
Sneaker Heritage Festival Venues
The Nike Air Max Con Hong Kong Event Shows the Shoe's History
29
Wine Discovery Stores
This Winestore Features Clever Signage and an Interactive Tasting Station
28
Narrative Swedish Design Pop-Ups
Design Brand kikki.K Has Popped Up in London's Covent Garden
27
Candy Brand Product Galleries
The PEZ Visitor Center Makes Product Testing a Memorable Experience
26
Cultural Beauty Kiosks
Nordstrom's K-Beauty Counter Spotlights the Best in Korean Skincare
25
Tech Birthday Pop-Up Exhibits
The PAR-KING GINZA's Latest Exhibit Fetes Sony's 70th Anniversary
24
Olympic-Inspired Sports Shops
This Sports Pop-Up Shop is an Extension of a Museum Exhibition
23
Quirky Canadian Retail Concepts
The Drake General Store Sells Lovingly Curated Curiosities
22
Next-Gen Pop-Up Shops
This Concept Pop-Up Store Envisions the Store of the Future
21
Adventurous Retail Stores
The North Face's New Flagship is Inspired by Outdoor Adventures
20
High-Tech Maternity Stores
Thyme Maternity's Concept Store Targets Savvy Moms-to-Be
19
B2B Experience Zones
Legrand's 'Innoval' Experience Center in Mumbai Showcases its B2B Products
18
Interactive Gaming Console Displays
Best Buy's Nintendo Switch Display Features Interactive Videos
17
Vanity-Themed Cosmetic Displays
Mussler Beauty's Flagship Encourages Visitors to Test Products
16
In-Store Legwear Galleries
Wilford's Berlin Store Features a Legwear Gallery Inside
15
Wine Discovery Units
Etude's Countertop Display Promotes Discovery of a Wine's Origins
14
Multi-Sensory Cognac Shops
Martell's Airport Spirits Store Promises an 'Art de Vivre' Experience
13
In-Store Apothecary Bars
Naturopathica's NYC Store Boasts a Healing Bar with Natural Remedies
12
Star Athlete Activewear Flagships
The Air Jordan Flagship in Hong Kong is a Brand Fan's Dream
11
Aural Footwear Tours
Foot Locker Audio Tours Show Off Sneakers with Museum-Like Methods
10
Tablet-Powered Apparel Stores
Timberland's Connected Store Encourages Discovery with NFC Tablets
9
Mixed Reality Cognac Displays
Rémy Martin's Alcohol Display Comes to Life with Microsoft HoloLens
8
RFID Wine Displays
Vistasys' Information Kiosk Scans Wine Bottles to Reveal Product Facts
7
Interactive Smartwatch Displays
This Display for the GO Sport Smartwatch is a Hands-On Experience
6
Digitized Retail Directories
Moscow's Central Children's Store Boasts Connected Product Displays
5
Dynamic Wine Signage
Total Wine and More's Retail Signage Uses Video to Reveal Product Origins
4
Touchscreen Fashion Displays
At Harrods, Adidas Uses an Interactive Product Browser to Model Goods
3
Rooftop Produce Brands
IGA's 'Frais Du Toit' Brand Sells Organic Greens from Its Rooftop Garden
2
Smart Winterwear Mirrors
Superdry's Smart Retail Mirror Saves a Trip to the Dressing Room
1
Narrative Wine Displays
Perch Interactive's Project is a Digitized Kiosk for Morino Valley Wines
Related Ideas
Luxury Bag Pop Ups
Hermès Debuted a Designer Bag Installation Pop Up in Manhattan
Cashmere-Centric Pop-Ups
Loro Piana X Harrods Join Forces for an Enchanting Anniversary Takeover
Technology-Driven Retail Spaces
ARK Visual Unveils Future Stores as an Immersive Retail Identity
AR Retail Kiosks
BIG Digital and DeepAR Bring Mobile & Desktop Try-Ons to Store Settings
Immersive 3D Fashion Exhibits
Portal:M x Virtual Fashion Exhibition Host a Phygital Experience
Cinematic Holiday Retail Pop-Ups
Bloomingdale's Announced a 'Wicked Good Holiday' Campaign
Grocer-Inspired Beauty Retail Pop-Ups
The Benefit Benemart Holiday Concept Shop is at Selfridges
Spa-Like Flagship Stores
Monos Unveils a Multisensory Toronto Store
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Groundbreaking AR Posters
Wall's Out-of-Home Ads Make AR Experiences Unmissable with WinDOOH Tech
Luxury Flagship Redesigns
'Burberry' Celebrates Store Reopening with Two Art Installations
Botanical Lab Beauty Stores
L’OCCITANE Launched a Multi-Sensory Store Featuring Five Zones
Experiential Intimates Spaces
Knix Opens Immersive Retail Location at Premium Shopping Centre
Digital Cosmetics Pop-Ups
Oh My Cream! Launched a Digital Pop-Up to Showcase Nine Brands
Recycling-Focused Store Concepts
COS Adopts Recycled Materials to Enhance its New Store Locations
Crave-Worthy Nutritious Food Brands
CVS Pharmacy Announced the Launch of Well Market
Plush Flower Exhibitions
Cj Hendry's Flower Market Features Custom Floral Designs
Literature-Inspired Packaging Designs
Bennet's Good to Read Packs are Informative
Demystifying Skincare Pop-Ups
The Power Of Simple Experience Pop Empowers Consumers
Premium In-Store Experiences
Lancôme's Domaine de la Rose Flagship Offers Discovery Zones
Selective Retail Pop-Ups
'Woolrich Black Label' by Todd Snyder is Taking a New Retail Approch
Brick-and-Mortar Collectibles Stores
POP MART Debuted Its First Permanent Store in the Netherlands
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
5g-Enabled Retail Showcases
Singtel is Surpassing Consumer Expectations with 5G Retail
Sculptural Luxury Fashion Stores
Burberry's New Store in Milan is Situated at Via Sant' Andrea 2
Customizable Retail Experiences
M&M'S® Debuts New Personalized Offerings to Delight Consumers
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Athletic Apparel Interactive Billboards
Gymshark Unveils the Shoplift Campaign Ahead of Sale
Retail Store Revamps
H&M Updates Shopping Experience with Luxe, Tech-Savvy Store in London
Multi-Sensory Flagship Stores
KATE Shibuya Offers Immersive Digital and Physical Experiences
Convenient Store-Themed Pop-Ups
Lee Kum Kee Showcased its Ingredients with Retro Flare
Phygital Beauty Store Experiences
Sephora's Store of the Future Locations are Immersive
Vibrant Snack Packaging Designs
Cooper Street Snacks Has Unveiled a New Packaging Design
Personalized Embroidery Pop-Ups
Battersea Power Station's Botanical Atelier Enhances Spring Style
Immersive Lifestyle Stores
Gelato Pique Has Inaugurated Its Standalone Store in South Korea
Iconic Character-Inspired Campaigns
Etsy's Christmas Ad Celebrates Personalized Gifting
Luxe Pop-Up Experiences
Victoria Beckham Beauty Hosts an 8-Day Pop-Up for New Fragrance Launch
Exaggerated Holiday Displays
Nordstrom NYC's 'Wonder All the Way' Campaign is Larger-Than-Life
Immersive Charcuterie Showcases
The ALDI Charcuterie Chalet Provides Holiday Inspiration
Gilded Retail Exhibitions
Schiaparelli Debuts 'Through the Keyhole' Pop-Up in Shanghai
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Luxury Jewelry Concept Stores
Birks Has Opened a New Concept Store at Royalmount
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
Interactive Skincare Labs
Cetaphil Launched an Educational Pop-Up Experience in Downtown Toronto
UK Beauty Summer Pop-Ups
Mecca Cosmetica is Hosting a Summer Pop-up in London and Manchester
Culturally Rich Sports Stores
adidas' New 'Home of Sport' Flagship Features Unique Digital Tools
Fashion Brand Christmas Ads
Chanel's 'Winter Tale' is a Magical Holiday Ad from the Luxury Icon
Terrace Brand Endeavors
Louis Vuitton Features its Latest Collection at a Beachfront Pop-Up
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Digital Travel Retail Experiences
Clarins Debuted an Initiative at the Airport in Hainan, China
Immersive Gondola Displays
ColourPop is Getting a New Immersive Makeover at ULTA
Uniquely Designed Airport Stores
Tiffany & Co’s Changi Airport Store Boasts a Recycled Storefront
Immersive Entertainment Venues
Netflix Houses Feature Eateries, Experiential Activities & More
Colorfully Immersive Retail Experiences
Al-Jawad Pike Designs a Athletic Propulsion Labs Store
Playful Retail Pop-Up Installations
Selfridges Unveils the Joke Shop with a Slapstick Generator
Luxury Department Store Takeovers
Burberry and Harrods Offer an Immersive Shopping Experience
Urban Sneaker-Inspired Exhibits
Museum of Graffiti Introduces the Sneaker Stories Pop-Up Exhibit
Authentication Awareness Pop-Ups
The RealReal Pop-Up Showcases Handbags at Dupe Store Installation
Festive Advent Campaigns
Cadbury's 24 Out-of-Home Ads Represent the Countdown to Christmas
Immersive Intimate Brand Pop-Ups
The Knix Pop-Up in Yorkdale Shopping Centre is Exciting
Mystery-Style Holiday Ads
Waitrose Adds Mystery to the Festive Season with ‘Sweet Suspicion’ Ad
Industrial Design Exhibits
Design Burger Hosted a 'Design Dialogues Exhibit' in London
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
Vibrant Inclusive Playground Exhibitions
Wade and Leta Presents the Falling Into Place Exhibition
Gamified In-Airport Activations
Haribo's Mobile Games Gives People of All Ages the Chance to Win
4D Designer Exhibitions
Gucci Visions in Bangkok is an Immersive Fashion Experience
Pioneering Plant-Based Supermarkets
REWE's Venture is Considered a Bold Innovation in the Industry
Attention-Grabbing Retail Displays
Auo's Smart Shelf Displays Enhance the Customer Experience
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Tactile Soap-Adorned London Shops
A New Aesop Outlet Features an Installation in London
Color-Accented Flagship Stores
The Valentino Flagship Store in London Recently Opened
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Experiential Airline Stores
The Emirates World Travel Store Features Lounge Displays
Immersive Flagship Tech Stores
Bang & Olufsen Inaugurates Its Flagship Store on New Bond Street
Visual Beer Brand Identities
Grolsch Has Unveiled a New Visual Brand Identity in Canada
Garden Shed Pop-Ups
Maison Margiela Fragrance Hosts a Charming Event in Bicester Village
Perception-Challenging Art Exhibitions
Raise the Moral Studio Presents the Becoming Familiar Show
Immersive Virtual Pop-Ups
Benefit Launches Virtual 'Benemart' Concept for Holiday Shopping
Inventive Retail Strategies
H&M is Working to Localize Its Shopping Experience
Jewelry Boutique Redesigns
Tiffany & Co. Reimagines Luxury with a Redesigned Yorkdale Flagship
Collaborative Cosmetic Concept Shops
Hourglass and Barneys New York Partnered for a Concept Store
Mid-20th-Century Holiday Campaigns
Saks Fifth Avenue Unveiled its 'Gifts of Delight' Campaign
Whimsical Store Expansions
MINISO Jakarta Presents a Retail Space Inspired by an Amusement Park
Stylish Soda Pop-Ups
Poppi World Enticed Health-Conscious, Fashionable Visitors During NYFW
Influencer-Led Virtual Shops
Walmart Launches the New Walmart Realm Digital E-Commerce Experience
Premium Retail Destinations
Noa Santos Ovevrhauled the Banana Republic Flagship in Soho
In-Store Audience Engagement Solutions
Social Shelf® Has a Novel Approach to Customer Engagement
Poetry-Inspired Retail Activations
LUSH Oxford Street Welcomes The Poetry Pharmacy
Exploratory Art Exhibits
The Saga of the Department Stores Exhibit Explores Shopping’s Evolution
Refned Retail Boutiques
242 Mulberry in Soho Offers an An Eclectic Mix of Products
Dynamic Organic Store Displays
External Reference Decorates the La Manso Store in Barcelona
Stretched Retail Shelf Displays
The P1.875 HD from MDS Rise Enables Real-Time Marketing In-Stores
Hyperrealistic Food Art Exhibitions
Japan House London Presents Looks Delicious! Installation
Peeling Cheese Packaging Billboards
This Babybel Billboard is Inspired by the Product's Packaging
Cocoa Bean-Based Display Units
Mars Wrigley is Trialing a Second 'Cocoa Cardboard' Bean Display
Large-Scale Digital Signage
TouchSource & Centennial Have Collaborated on a New Marketing Project
Chocolate Display Competitions
The Cadbury Creme Egg Display Competition is for Retailers
Sustainable Travel Retail Chocolates
The Nestlé Sustainably Sourced Chocolate Range is Flavorful
Racing Motif Pop-Ups
Mytheresa x Flamingo Estate Transform an Auto Shop for a Unique Experience
Gamified Shopping Carts
Instacart Unveils New Updates to its Smart Shopping Carts
Autonomous Retail Solutions
Simbe Robotics Debuts a New Tool to Remotely Monitor Store Shelves
Updated Pet Store Concepts
Pets at Home Unveils New Interactive Screens at its Relaunched Location
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Dynamic Immersive Play Museums
LEGO Group Presents the Superhero Studios Initiative in Paris
Rippled Glass Shopping Centers
Healtherwick Studio Redesigns the Hanwha Gallerie Shopping Center
Renovated Furniture Flagship Stores
Buckley Gray Yeoman & White Red Architects Design Heal's Store
Next-Generation Mall Campaigns
Simon's Meet Me @themall Targets Gen Z Shoppers
Geo-Targeting Store Advertisements
Tesco Recommends Ads Based on a Shopper's Location in a Store
Equitable Design Capsule Exhibitions
Objective Studios Showcases the Calm Place Exhibition
Camera Gear Product Displays
GoPro Has Announced a Significant Retail Expansion at Best Buy
Brazil-Inspired Charming Retail Spaces
FARM Rio Unveils a Store in London's Marylebone Village
Prefabricated Ice Cream Shops
DRM Arquitectura Designs the Veneciana Canning Ice Cream Drive Thru
Digitized Retail Shelf Labels
Croatian Retailer Studenac is Implementing Electronic Shelf Labels
Omnichannel Retail Initiatives
J. Jill is Aiming to Provide Women More Positive Retail Experiences
Scannable Skincare Murals
The Ordinary's Interactive Augmented Reality Mural Promotes Bodycare
Interactive Juice Packaging
Gulf Union Foods Launched Fun Connected Packaging for its Juices
Innovative Digital Signage
Creative Realities Enhances Fan Engagement & Outcomes with New Signage
Conversation-Encouraging Retail Spaces
PlayLab Inc Creates a Flagship Store for MadHappy
Gridded Immersive Retail Experiences
Studio Lotus Designs the New Ekaya Banaras Retail
Documentary-Style Hotel Campaigns
W Hotels' 'Hotel Tales' is a Captivating New Campaign
Advanced Retail Campaign Kiosks
Freeosk and Place Exchange Partnered for Integrated Campaigns
Whimsical Chocolate-Inspired Experiences
Hershey's Chocolate World is Rolling Out Summer Offerings
Salad Dressing Cotton Candies
Chocolate Storybook Ranch Cotton Candy is Cool, Sweet and Tangy
Tradition-Focused Digital Libraries
Nestlé Brands Introduced the Living Traditions Library
Efficient On-the-Go Stores
Parfetts Shop & Go Store Concept Responds to Consumer Demand
Pastel Palette Retail Stores
Aro Archive Opens Up a New Store Location in Shoreditch
Retailer Bakery Product Expansions
These New One Stop Lines are Perfect for Picnics and Sharing
Visual Merchandising Planning
Visulon Inc.'s is a Cloud-Based Enterprise Solutions Platform
Artist Loft-Resembling Stores
Tutto Bene Took on a New Retail Design Project in Angel, London
Modern Health-Conscious Product Deevlopment
Hain Celestial Opened Its Innovation Experience Center
Bright Showroom Research Libraries
ANY Designs a Retail Space for Streetwear Imprint Vowels
Easy-to-Shop Candy Stations
Hancocks Pick N Mix Station Supports Retailer Customization
Immersive Spring-Themed Exhibits
Colors in Bloom Features 12 Immersive Rooms
Ultra-Green Deadstock Stores
The Kisarazu Concept Store is Deeply Rooted in Sustainable Practices
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Sophisticated Supermarket Sub-Brands
Asda Unveils its 'Exceptional' Brand for High-End Shoppers
Curated Autumnal Retailer Collections
ALDI Finds for September Help Shoppers Kick Off Fall
Fanciful Festive Candy Ranges
The Latest Hancocks Christmas Range Includes Fan-Favorite Brands
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Interactive Education Platforms
Narrative Nooks Engages with Lessons and Real-Time Tutor Support