Etude's Countertop Display Promotes Discovery of a Wine's Origins
Laura McQuarrie — January 14, 2016 — Marketing
References: wineindustrynetwork
Rather than emphasizing a product's quantity with a freestanding unit, 'packagingarts' created a small counterop display for Etude that encourages consumers to learn more about a particular wine before making a purchase.
The unit includes a small rack with space for four bottles, attached to a flag banner that identifies where grapes are grown on a vineyard. The elements of this first display are paired with a second unit that includes a blend of both touchscreen and tactile elements; with this setup, consumers have the chance to touch a physical paper map or use a built-in iPad to acquire deeper insights about a bottled wine.
The beauty of this kind of unit is that it can be adapted to highlight a limited selection or a large stock, as well as updated as frequently as needed for different types of wines being showcased in-store.
The unit includes a small rack with space for four bottles, attached to a flag banner that identifies where grapes are grown on a vineyard. The elements of this first display are paired with a second unit that includes a blend of both touchscreen and tactile elements; with this setup, consumers have the chance to touch a physical paper map or use a built-in iPad to acquire deeper insights about a bottled wine.
The beauty of this kind of unit is that it can be adapted to highlight a limited selection or a large stock, as well as updated as frequently as needed for different types of wines being showcased in-store.
Trend Themes
1. Wine Informational Displays - Creating countertop displays that educate consumers about wine origins and variety can lead to increased engagement and sales.
2. Interactive Wine Experiences - Incorporating touchscreens and other interactive elements into in-store wine displays can help create a unique and memorable experience for customers.
3. Customizable Wine Displays - Flexible wine display units that can be easily updated can help keep customers engaged and interested in new products and promotions.
Industry Implications
1. Retail Industry - Retail businesses, especially those in the wine and beverage industry, can benefit from incorporating educational and interactive displays to increase customer engagement and sales.
2. Wine Industry - Wineries and wine distributors can use innovative display units like these to showcase their products in-store and increase brand awareness.
3. Technology Industry - Companies that specialize in developing interactive displays and touchscreens can partner with retailers and wineries to create unique and engaging wine displays for in-store use.
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