Hancocks Pick N Mix Station Supports Retailer Customization
Michael Hemsworth — December 10, 2024 — Business
References: hancocks & talkingretail
Hancocks Pick N Mix Station has been announced as part of a new deal from the wholesale confectionery brand that will provide customers with an intuitive display for shoppers to peruse in-store. The station itself features several compartments for candy, a dedicated spot for scoops and containers, and ample branding that prioritizes its fun, interactive nature. The deal, however, increases the sweetness with 20 bags of Kingsway pick and mix candies in addition to the station for £849.
Head of Marketing Kathryn Hague commented on the Hancocks Pick N Mix Station and deal saying, "We’re very excited to launch our Pick N Mix Station Deal and we’re inviting retailers to come and make the most of it in our Hancocks stores nationwide. This exclusive deal is perfect for retailers who wish to tap into the growing pick and mix trend and set up a sweetie stand in their stores, or for those who already sell pick and mix but want to freshen up their display."
Head of Marketing Kathryn Hague commented on the Hancocks Pick N Mix Station and deal saying, "We’re very excited to launch our Pick N Mix Station Deal and we’re inviting retailers to come and make the most of it in our Hancocks stores nationwide. This exclusive deal is perfect for retailers who wish to tap into the growing pick and mix trend and set up a sweetie stand in their stores, or for those who already sell pick and mix but want to freshen up their display."
Trend Themes
1. Interactive Retail Displays - Retailers are embracing engaging setups like the Hancocks Pick N Mix Station to attract and retain customers with hands-on experiences.
2. Customizable Shopping Experiences - The introduction of the Hancocks Pick N Mix Station highlights a growing focus on allowing customers to personalize their purchases in-store.
3. Branded In-store Fixtures - The abundance of branding opportunities with the Hancocks Pick N Mix Station underscores a trend towards using fixtures as marketing tools within retail spaces.
Industry Implications
1. Retail Confectionery - Incorporating customizable displays like the Hancocks Pick N Mix Station allows for enhanced customer engagement and diversity in product offerings.
2. Retail Fixtures and Displays - The Hancocks Pick N Mix Station is part of a broader industry movement towards multifunctional and branded retail display solutions.
3. Wholesale Distribution - The deal associated with the Hancocks Pick N Mix Station showcases how wholesale providers are adding value through turnkey solutions for retailers.
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