Best Buy's Nintendo Switch Display Features Interactive Videos
Katherine Pendrill — March 15, 2017 — Marketing
References: nintendowire
Just ahead of the release of the highly anticipated Nintendo Switch, Best Buy set up a number of interactive displays promoting the new gaming system. Instead of a simple poster or cardboard cutout, the digital display was designed to draw customers in and get them excited about the release of the new console.
The Nintendo Switch displays at Best Buy were set up to promote the new console ahead of its release date. The display itself consisted of a large digital screen and a smaller touchscreen menu at the bottom. Users could then use the touchscreen at the bottom to choose a trailer for the new console. Users could also toggle between the different trailers, thereby adding an element of interaction to the retail display.
The Nintendo Switch displays at Best Buy were set up to promote the new console ahead of its release date. The display itself consisted of a large digital screen and a smaller touchscreen menu at the bottom. Users could then use the touchscreen at the bottom to choose a trailer for the new console. Users could also toggle between the different trailers, thereby adding an element of interaction to the retail display.
Trend Themes
1. Interactive Gaming Console Displays - Interactive displays are becoming more popular as retailers seek to engage customers and increase sales.
2. Touchscreen Technology - Incorporating touchscreen technology into displays encourages customer interaction and creates a more engaging shopping experience.
3. Digital Marketing - Digital displays provide an opportunity for retailers to showcase new products and target specific demographics with interactive and engaging content.
Industry Implications
1. Retail - Retailers can use interactive displays and touchscreen technology to enhance the customer experience and increase brand awareness and sales.
2. Gaming - Gaming companies can use digital marketing and interactive displays to promote new products and drive interest and sales.
3. Technology - Touchscreen technology and interactive displays are becoming increasingly important to the technology and advertising industries as they seek to engage customers through innovative means.
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