Lancôme's Domaine de la Rose Flagship Offers Discovery Zones
Debra John — October 22, 2024 — Marketing
References: lancome & moodiedavittreport
Lancôme's Domaine de la Rose flagship store, its largest worldwide, offers a unique and immersive experience that emphasizes the brand's historical connection to French perfumery, rooted in Grasse. The store’s design reflects Lancôme’s iconic rose symbol and showcases sustainable methods used at the brand’s rose distillery.
Upon entering, visitors follow "a circular layout resembling the layers of a rose’s petals, guiding them through the space; here, guests can explore Lancôme’s L’Extrait range and curated gift options." One of the main highlights is the redesigned distillery, featuring soft lighting and distillation equipment that illustrate the rose processing techniques. From this area, the 'Rose Stairs' lead to the second floor, unveiling six interactive discovery zones.
The 'Rose Journey' further enriches the experience by walking visitors through the rose distillation process while offering insights "into Lancôme’s commitment to sustainable rose extraction techniques and the brand’s expertise in rose science."
Image Credit: Lancôme / The Moodie Davitt Report
Upon entering, visitors follow "a circular layout resembling the layers of a rose’s petals, guiding them through the space; here, guests can explore Lancôme’s L’Extrait range and curated gift options." One of the main highlights is the redesigned distillery, featuring soft lighting and distillation equipment that illustrate the rose processing techniques. From this area, the 'Rose Stairs' lead to the second floor, unveiling six interactive discovery zones.
The 'Rose Journey' further enriches the experience by walking visitors through the rose distillation process while offering insights "into Lancôme’s commitment to sustainable rose extraction techniques and the brand’s expertise in rose science."
Image Credit: Lancôme / The Moodie Davitt Report
Trend Themes
1. Immersive Retail Spaces - Unique and immersive flagship stores like Lancôme's Domaine de la Rose provide engaging experiences that enhance brand storytelling and customer loyalty.
2. Sustainability-focused Design - Sustainable design elements in stores, such as the use of eco-friendly materials and processes, highlight a brand's commitment to environmental responsibility.
3. Interactive Discovery Zones - Interactive zones within retail spaces offer hands-on learning about products and processes, fostering a deeper connection between consumers and brands.
Industry Implications
1. Beauty and Personal Care - The beauty industry leverages immersive retail concepts to enhance consumer engagement and convey product heritage.
2. Retail - Retailers are increasingly incorporating experiential elements to create memorable shopping journeys that differentiate them in a competitive market.
3. Sustainability and Eco-friendly Goods - Sustainability-driven design in products and store layouts appeals to eco-conscious consumers and sets new standards for responsible business practices.
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