Vistasys' Information Kiosk Scans Wine Bottles to Reveal Product Facts
Laura McQuarrie — January 14, 2016 — Marketing
References: rfidjournal
Vistasys' RFID wine information kiosk was in development for eight years before the concept fully came to fruition. The system is deceptively simple, yet it's a valuable tool that retailers are now tapping into to boost sales. To use the system, a consumer must place a tagged bottle on a table that's set up with a reader. Beside it, a display reveals information about a wine. This unit has proven itself to be valuable for answering consumer questions.
While there are plenty of units out there that can provide consumers with information after a barcode is scanned, Vistasys' Reto Wittmer remarks that "the barcode is boring" and RFID technology was chosen to be integrated into this system for its theatrical qualities.
To make use of the technology, retailers pay Vistasys a small fee for providing the information service based on how often information is requested through the system. Beyond being of benefit to wine store owners, the display also offers value to wholesalers and vintners as well.
While there are plenty of units out there that can provide consumers with information after a barcode is scanned, Vistasys' Reto Wittmer remarks that "the barcode is boring" and RFID technology was chosen to be integrated into this system for its theatrical qualities.
To make use of the technology, retailers pay Vistasys a small fee for providing the information service based on how often information is requested through the system. Beyond being of benefit to wine store owners, the display also offers value to wholesalers and vintners as well.
Trend Themes
1. RFID Technology in Retail - The use of RFID technology in retail displays offers an innovative way to engage consumers and enhance their shopping experience.
2. Interactive Information Kiosks - Interactive information kiosks provide a valuable tool for retailers to answer consumer questions and provide product information in a visually appealing way.
3. Personalized Shopping Experience - RFID wine displays offer a personalized shopping experience by providing consumers with tailored product information and recommendations.
Industry Implications
1. Retail - The retail industry can utilize RFID technology in product displays to engage customers and drive sales.
2. Wine - The wine industry can benefit from interactive information kiosks to showcase their products and educate consumers about different wines.
3. Technology - The RFID technology market has the opportunity to expand its applications beyond traditional industries, such as retail, to enhance customer experiences in various sectors.
2.1
Score
Popularity
Activity
Freshness
