Gillette's 'RZR MKR' Showcases the History and Future of Razors for Men
Laura McQuarrie — August 12, 2016 — Marketing
References: twitter & eventmagazine
For the span of a week, Gillette is stationing itself in Shoreditch, London's Boxpark with a pop-up that celebrates the history of razors for men, as well as offering a futuristic look into shaving innovations of the future.
The 'RZR MKR' pop-up features one wall that serves as a place for visitors to browse a gallery of Gillette razors from 1901 all the way up to today.
The shop also features an on-site 3D Ultimaker2 printer, where people are able to customize their own 3D-printed razor handle and have it shipped to them at a later date for £10. For inspiration, visitors are able to look at a display of winning 3D-printed handles from a previous design contest that Gillette ran in the UK.
The 'RZR MKR' pop-up features one wall that serves as a place for visitors to browse a gallery of Gillette razors from 1901 all the way up to today.
The shop also features an on-site 3D Ultimaker2 printer, where people are able to customize their own 3D-printed razor handle and have it shipped to them at a later date for £10. For inspiration, visitors are able to look at a display of winning 3D-printed handles from a previous design contest that Gillette ran in the UK.
Trend Themes
1. Customizable 3d-printed Products - The rise of on-site 3D printing allows customers to personalize products and offers opportunities for brands to create unique and customizable experiences.
2. Retro Revival - Celebrating the history of a product or brand can create a sense of nostalgia and authenticity, attracting consumers who appreciate retro designs and aesthetics.
3. Interactive Retail Experiences - Pop-up shops and interactive displays provide consumers with immersive experiences, allowing brands to engage with customers on a deeper level.
Industry Implications
1. 3D Printing - The growing demand for customizable products presents opportunities for 3D printing companies to expand their offerings and cater to the personalized needs of consumers.
2. Beauty and Personal Care - Combining technology with personal care products can attract tech-savvy consumers who are looking for innovative and unique grooming experiences.
3. Retail and E-commerce - Pop-up shops and interactive displays can drive foot traffic and create memorable experiences, giving brick-and-mortar stores a competitive edge in the e-commerce era.
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