Nordstrom's K-Beauty Counter Spotlights the Best in Korean Skincare
Jana Pijak — March 16, 2017 — Business
References: straight
Nordstrom Vancouver recently introduced fans to a K-Beauty kiosk that spotlights the best in Korean skincare and makeup products. Targeting an audience of Millennial beauty buffs, this in-store activation offers best-selling creams, cleansers, sheet masks and even mascaras from top K-Beauty brands like Too Cool for School, DTRT and Me Factory.
Synonymous with exclusivity and luxury, the Nordstrom brand goes ones step further to appeal to those seeking niche and cultural beauty offerings. Beyond the Koran market, K-Beauty products have grown increasingly popular in North America and are inspiring more major retailers to branch out when it comes to the brands that they traditionally carry.
In addition to its cultural theme, this beauty counter at Nordstrom also boasts eye-catching packaging and color-coded product displays that draw consumers in.
Synonymous with exclusivity and luxury, the Nordstrom brand goes ones step further to appeal to those seeking niche and cultural beauty offerings. Beyond the Koran market, K-Beauty products have grown increasingly popular in North America and are inspiring more major retailers to branch out when it comes to the brands that they traditionally carry.
In addition to its cultural theme, this beauty counter at Nordstrom also boasts eye-catching packaging and color-coded product displays that draw consumers in.
Trend Themes
1. Cultural Beauty Products - Opportunity to offer and promote beauty products that cater to different cultural markets, such as K-Beauty.
2. Niche Beauty Offerings - Potential for retailers to expand their product offerings to include niche beauty brands and products from different cultural backgrounds.
3. Eye-catching Packaging - Disruptive innovation opportunity to create unique and visually appealing packaging designs that attract consumers.
Industry Implications
1. Beauty Retail - Retailers can tap into the growing cultural beauty market by featuring kiosks or sections dedicated to niche beauty products.
2. Skincare - Skincare industry can explore collaborations with cultural beauty brands to develop innovative skincare products and expand their customer base.
3. Retail Design - Opportunity for retail design professionals to create captivating and visually appealing product displays and kiosks.
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