The PAR-KING GINZA's Latest Exhibit Fetes Sony's 70th Anniversary
Rebecca Byers — May 23, 2016 — Marketing
References: superfuture
In order to celebrate the Sony's 70th anniversary and the 50th anniversary of the Sony building in Tokyo, the temporary retail space located the building's underground parking lot, the PAR-KING GINZA, has launched a retrospective exhibit simply titled, 'Sony.' The exhibition is set up in the subterranean cult shopping destination's signature style, emphasizing a laid back approach.
The celebratory exhibit features specially designed pouches, wallets and cushions fashioned to resemble iconic Sony products, with the display interspersed with various pieces from the brand's 70-year history. The temporary 'Sony' exhibition at the PAR-KING GINZA will also point visitors to a permanent installation that recently opened a few floors up; the Sony Innovation Lounge. The lounge will be open to the public and will let consumers interact with products and learn more about the range's offerings.
The celebratory exhibit features specially designed pouches, wallets and cushions fashioned to resemble iconic Sony products, with the display interspersed with various pieces from the brand's 70-year history. The temporary 'Sony' exhibition at the PAR-KING GINZA will also point visitors to a permanent installation that recently opened a few floors up; the Sony Innovation Lounge. The lounge will be open to the public and will let consumers interact with products and learn more about the range's offerings.
Trend Themes
1. Pop-up Exhibits - Opportunity for brands to create unique retail experiences related to special events or milestones.
2. Retrospective Exhibitions - Opportunity for brands to promote their history and show how they have evolved over time, while building brand loyalty.
3. Interactive Retail Spaces - Opportunity for brands to allow consumers to touch, see and experience their products firsthand, leading to a deeper connection and potentially more sales.
Industry Implications
1. Retail - There are opportunities for retailers to create temporary retail experiences and permanent installations that promote brand history and allow consumers to interact with products.
2. Consumer Electronics - Brands in the consumer electronics space can create pop-up exhibitions and interactive retail spaces to showcase their products while celebrating milestones or anniversaries.
3. Marketing and Advertising - Marketing and advertising agencies can work with brands to create unique pop-up exhibitions and interactive retail spaces that promote brand history and connect with consumers on a deeper level.
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