This Skinfood Paris Popup Features Kitchen-Themed Shelving
Jana Pijak — March 16, 2017 — Business
References: centdegres & retaildesignblog.net
This Skinfood Paris brand activation was launched in partnership with design studio centdegrés, whose team was behind its theme and unique brand experience. Opened in the heart of a Parisian boutique hotel, the portable retail space resembled a cozy kitchen and featured pantry-themed product displays.
From its wooden shelving to its table and chairs setup, this skincare popup ensured visitors felt and home and left with an experience they would remember. The retail project by centdegrés featured a sunny yellow and white color scheme that stayed true to Skinfood's original brand identity and invited visitors to test out its natural skincare range.
Known for offering high quality skincare that is free from harsh chemical agents, the Korean company appeals to Millennials who are concerned about sustainability. This temporary brand activation showcased its products in a unique way, while ensuring each item was available to be tried on.
From its wooden shelving to its table and chairs setup, this skincare popup ensured visitors felt and home and left with an experience they would remember. The retail project by centdegrés featured a sunny yellow and white color scheme that stayed true to Skinfood's original brand identity and invited visitors to test out its natural skincare range.
Known for offering high quality skincare that is free from harsh chemical agents, the Korean company appeals to Millennials who are concerned about sustainability. This temporary brand activation showcased its products in a unique way, while ensuring each item was available to be tried on.
Trend Themes
1. Pantry-inspired Pop-ups - The concept of pantry-inspired pop-ups provides an opportunity to create unique brand experiences and engage with customers in a memorable way.
2. Sustainable Skincare - The sustainable skincare trend creates opportunities for brands to stand out by offering eco-friendly products that appeal to environmentally conscious consumers.
3. Portable Retail Spaces - The use of portable retail spaces allows brands to create temporary and immersive experiences that can be set up in a variety of locations, providing new and innovative ways to market products.
Industry Implications
1. Skincare - The skincare industry can use the pantry-inspired pop-up concept to differentiate their brand and showcase their products in a unique way that appeals to millennials and environmentally conscious consumers.
2. Retail - The use of portable retail spaces can transform the traditional shopping experience and provide opportunities for brands to create immersive experiences that drive engagement and increase sales.
3. Design - Design studios can partner with brands to create unique and memorable experiences that align with the brand's identity and values, while also driving customer engagement and loyalty.
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