L’OCCITANE Launched a Multi-Sensory Store Featuring Five Zones
Debra John — November 6, 2024 — Business
References: cdfgsanya & moodiedavittreport
The L’OCCITANE en Provence Botanical Lab pop-up, which opened at the cdf Sanya International Duty-Free Shopping Complex Global Beauty Plaza in China, offers travelers a multi-sensory experience centered around the brand’s botanical ingredients. Organized into five distinct zones, the Botanical Lab introduces visitors to L’OCCITANE en Provence’s areas of expertise: the Son et Lumière "sound and light" experience, Bubble Garden, Hair Lab, and Face Lab.
The visit begins with the Son et Lumière zone, a "360-degree digital display showcasing botanical landscapes that feature L’OCCITANE’s key ingredients such as rosemary, lavender, and peppermint." This visual and auditory environment immerses guests in the natural world that informs the brand’s products.
In the adjacent Bubble Garden, visitors experience the fragrances of L’OCCITANE’s botanical haircare ranges as bubbles infused with these scents float through the space. This olfactory engagement highlights signature collections like 'Intensive Repair' and 'Gentle and Balance,' emphasizing the brand’s focus on botanically derived ingredients.
Image Credit: L’OCCITANE en Provence
The visit begins with the Son et Lumière zone, a "360-degree digital display showcasing botanical landscapes that feature L’OCCITANE’s key ingredients such as rosemary, lavender, and peppermint." This visual and auditory environment immerses guests in the natural world that informs the brand’s products.
In the adjacent Bubble Garden, visitors experience the fragrances of L’OCCITANE’s botanical haircare ranges as bubbles infused with these scents float through the space. This olfactory engagement highlights signature collections like 'Intensive Repair' and 'Gentle and Balance,' emphasizing the brand’s focus on botanically derived ingredients.
Image Credit: L’OCCITANE en Provence
Trend Themes
1. Multi-sensory Retail Experiences - Retail environments are increasingly embracing immersive elements like sound and light shows to enhance customer engagement and brand storytelling.
2. Olfactory Marketing Zones - Brands are using scent-driven experiences in store spaces to connect with consumers on an emotional level and to showcase product lines in memorable ways.
3. Botanical-based Wellness - The focus on using natural, botanical ingredients is growing, driven by consumer demand for sustainable and health-conscious beauty products.
Industry Implications
1. Beauty and Skincare - Brands in the beauty industry are innovating with experiential retail spaces that educate and immerse customers in their product stories.
2. Retail Design - The rise of experiential and multi-sensory store designs is reshaping how businesses think about physical retail spaces.
3. Tourism and Travel Retail - Duty-free shopping complexes are evolving to offer more engaging and sensory-driven retail experiences for travelers.
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