This Sports Pop-Up Shop is an Extension of a Museum Exhibition
Mishal Omar — July 20, 2016 — Business
References: openingceremony & highsnobiety
This sports pop-up store was designed by the clothing brand 'Opening Ceremony' to function as an extension of the Brooklyn Museum's 'Who Shot Sports: A Photographic History, 1843 to the Present' exhibition.
Opening Ceremony was created to reflect the founders' love for travel, art and their need to incorporate a "multinational" space into a fashion brand. This made it an excellent choice to fill this Olympic-inspired sports pop-up. The brand designed a 'CLUB USA' collection that features sportswear inspired by the 1980s and 1990s. The store also sells hats, souvenir pins and sports-related books.
This pop-up store works as a museum gift shop, while simultaneously functioning as a marketing tool for the Opening Ceremony brand and the Olympics.
Opening Ceremony was created to reflect the founders' love for travel, art and their need to incorporate a "multinational" space into a fashion brand. This made it an excellent choice to fill this Olympic-inspired sports pop-up. The brand designed a 'CLUB USA' collection that features sportswear inspired by the 1980s and 1990s. The store also sells hats, souvenir pins and sports-related books.
This pop-up store works as a museum gift shop, while simultaneously functioning as a marketing tool for the Opening Ceremony brand and the Olympics.
Trend Themes
1. Pop-up Museum Stores - The rise of pop-up stores in museums provides an opportunity for brands to create unique shopping experiences while aligning with art and culture.
2. Nostalgic Sportswear - The popularity of sportswear inspired by past decades creates a market for brands to tap into nostalgic trends and design collections that cater to consumers' desire for retro styles.
3. Marketing Through Partnerships - Collaborating with museums and exhibitions allows brands to leverage their reach and create unique marketing opportunities that align with specific themes or events.
Industry Implications
1. Fashion Retail - Fashion retailers can explore partnerships with museums to create pop-up stores that offer unique shopping experiences and help them reach new customers.
2. Sportswear - Sportswear brands can capitalize on the trend of nostalgic styles by designing collections inspired by past decades, attracting consumers who desire retro-inspired sportswear.
3. Museum & Exhibition - Museums and exhibitions can collaborate with brands to create pop-up stores that enhance their visitors' experience and generate additional revenue through retail sales.
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