If you really want to sell the idea of opulence, chic and wealth across to an audience without being pushy or cheap, luxury branding is your best bet.
The whole idea of branding is selling an idea in a way that will indulge all the senses to make them connect whatever it is your are branding with the notion of luxury.
In most cases, you will find that the more luxurious or expensive a product is, the more simplistic and minimalist the branding approach becomes. Luxury branding isn't about overloading people with images, colors and information, it's all about letting the brand do all the speaking for itself. These design philosophies usually stay intact in whichever field -- fashion, condiments, beauty, food and beverages --with only exceptions being made when the target audience requires it to do so or if the brand news a fresh look to gain a younger audience.
52 Examples of Luxury Branding
From Couture Lipstick Branding to Exquisite Keyhole Packaging:
Farida Helmy — May 22, 2014 — Art & Design
53
Origami Beverage Branding
Vin Grace Wine Packaging Revamps Vino with a Cool and Casual Image
52
Luxuriously Branded Liqueurs
The Canteen Tequila Packaging by Kaleidoscope Shows Simple Elegance
51
Droplet-Shaped Water Displays
This Evian Water Display Uses Its Product as Inspiration
50
Exquisitely Sketched Branding
Pavilion Garden Tea Packaging is Etched with Elegant Vintage Designs
49
Macho Hipster Parlor Branding
Barbierattoo’s Rebranded Masculine Identity is Sharp and Sleek
48
Couture Lipstick Branding
Givenchy's Lipstick Tube Design Introduces a New Symbol for the Brand
47
Unexpected Blossoming Boxes
Heal's Candle Packaging Unfolds Like the Petals of a Flower
46
Beautiful Flask Branding
Yapira Honey Packaging Transcends Typical Disposable Condiment Containers
45
Sleek Hipster Bar Branding
Dichotomy Coffee & Spirits’s Brand Identity and Design is Epic
44
Debonair Beverage Branding
SNOB Cava Wine Packaging Dresses the Part of a Refined Spanish Drink
43
Parisian Architecture-Inspired Packaging
This Chocolate Packaging Design is Elegant and Stunning
42
Artisanal Hipster Soap Branding
The Hudson Made Scullery Soap Design Packaging is Simple and Fresh
41
Undressed Beverage Branding
Naked Water Packaging Has Been Kept Bare of Labels and Images
40
Dignified Diamond Branding
Evian Lady Packaging Appeals to the Elegant Woman
39
Revolver-Wrapped Bottles
Iron Duke Wine Packaging Defends Against its Winery's Invasion
38
Brazilian Soap Branding
The Granado PHEBO Luxury Soaps are Perfect Personal Gifts
37
Elegant Antidote Branding
Habit Packaging Brings Class to the Recovery from Narcotics
36
Poetic Pink Packaging
Moet & Chandon Rose Imperial Gift Set Comes With Pen
35
Circle-Based Bottle Branding
9 Suns Wine Packaging Appropriates Myth for Magnificent Merchandizing
34
Savory Confectionery Packaging
The Bermellon Mexican Candy Branding Denotes Premium Quality
33
Liquified Luxury Bottles
San Pellegrino Bvlgari Bottle is a Limited Edition Drinkable Accessory
32
Harmonious Honey Branding
Danielle Mitchell Draws Design Inspiration From Beatles Song Lyrics
31
Art-Inspired Macaron Marketing
The New Bonnard Packaging Features Brilliant Paint Strokes
30
Whimsical Youthful Retail Branding
Piper & Sons Retail Brand Identity is Elegant and Dreamy
29
Elegant Boxed Wine Branding
The Vin Grace Packaging Design Gives Displays a Sophisticated Design
28
Homey Gourmet Grocery Branding
The New Branding Concept for Sandrin is Fresh and Tradition-Infused
27
Exquisite Keyhole Packaging
Secret Location Branding Suggests the Idea of Exclusive Access
26
Elegant Jam Jar Branding
Holy Belle Moonshine Packaging Has a Lovely Crafted Quality About it
25
Painterly Infusion Packaging
Taiwan High Mountain Tea Embodies an Elegant and Organic Aesthetic
24
Beautifully Bottled Infusions
Paromi Tea Packaging Looks Refined in Matte Glass Bottles
23
Lovely Vintage Labelling
Caru Skincare Packaging Expresses a Fresh Take on an Antique Aesthetic
22
Elaborate Boxed Branding Invites
Ivan Caro Creates Detailed Invitations for Royal Tine
21
Elegant Apothecary Branding
Reorient Tonic Packaging Looks for Inspiration from Old East
20
Chocolate Champagne Bubbles
Milk Branding Devises a Clever New Year Gift for its Cilents
19
Understated Artisan Branding
The Beta5 Packaging is Unassuming and Elegant
18
Exquisite Opulent Brewery Branding
The Brassneck Brewery Visual Identity is Sophisticated and Bold
17
Elegant Minimalist Packaging
Marc Atlan Creates Design for White Wood Candles
16
Luxurious Wooden Lotion Lids
'Rawganical' By Casper Holden Uses Organic Caps on Minimalist Bottles
15
Floral Champagne Bottles
Mount Franklin Now Serves Water in an Elegant Champagne Bottle Packaging
14
Elongated Vino Bottles
The Artisan Wine Packaging is Both Modern and Classic
13
Botanical Skin Care Packaging
Myrtle and Moss Products are Swathed in Earthy Elegance
12
Wrung-Out Concept Cartons
UnderPressure Packaging Seems to Ooze its Contents Upon Contortion
11
Customized Luxury Chocolates
Nestle's Maison Cailler Sweets are Personalized to Individual Tastes
10
Expressionist Beverage Branding
Vinas de Narvaez Wine packaging Appeals to Artistic Types
9
Tied-Up Liquor Labels
Hudnotts Packaging Binds Features of the Drink's Identity for Tight Branding
8
Minimal Maternal-Themed Lotions
The Skincare Bottles for Mama Skin Provide Motherly Sayings
7
Drug-Abuser Cessation Products
Habit 'Black Rehab' Packaging Uses Luxury to Treat Addiction
6
Voluptuous Vino Branding
Wild Dream Liqueur Packaging Features Sultry Corsets as Labels
5
Dapper Survival Accessories
The 'Jeep Legendary Accessories' Double as Survival Tools
4
Color-Coded Vino Labels
The Carre Rouge & Carre Blanc Wine Bottles are Sharply Minimal
3
Detailed Bull Wine Branding
Stieb Cellar Wine Uses an Animalistic Logo
2
Exquisite Branch Branding
Hill's Absinthe Packaging Embraces an Arboreal Aesthetic Elegance
1
Premium Foiled Tabloids
The Joos Tabloid by Pure Publishing is a Luxurious Design
Related Ideas
Photography Brand Multitools
The Conceptual Leica Multi Multitool by Marco Barbosa is Branded
Luxury Bag Pop Ups
Hermès Debuted a Designer Bag Installation Pop Up in Manhattan
Subtly Luxurious Sneaker Styles
The Burberry Box Sneakers Come in a Variety of Finishes
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
Architectural Luxury Handbags
The Louis Vuitton x Frank Gehry Collection is an Exploration of Form
Anniversary-Celebrating High Jewelry Collections
The Piaget Essence of Extraleganza is Chic
Luxury Fashion-Branded Hospitality Projects
Coach Debuts Restaurant & Coffee Shop in Indonesia
Luxury Designer Train Journeys
Christian Dior Launched the ‘Riveria Express’ in Cannes
Eco-Conscious Beauty Packaging
Albéa Group Boasts Three Flagship Packaging Products
Luxury Ready-to-Wear Brands
KZ_K Studio Has a Unique Approach to Fashion, Inspired by Architecture
Multi-Sensory Perfume Books
Louis Vuitton's Perfume Atlas Shares a Globally Inspired Journey
Literature-Inspired Packaging Designs
Bennet's Good to Read Packs are Informative
Luxury Auto-Branded Footwear Collections
Automobili Lamborghini and Tod's Release New Designs
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Luxury Flagship Redesigns
'Burberry' Celebrates Store Reopening with Two Art Installations
Mobile Consignment Concierges
The eBay Luxe Line Bus Shares the Ease of eBay's Consignment Service
Celebrity-Approved Luxury Fashion Lines
The Louis Vuitton x Tyler, the Creator Line is Chic
Luxe Fashion Flagship Stores
Hedi Slimane Design the Celine Miami Flagship Store
Brand Heritage-Appreciation Campaigns
Timberlands Racy 'ICONIC' Campaign Honours Its Legacy
Sculptural Luxury Fashion Stores
Burberry's New Store in Milan is Situated at Via Sant' Andrea 2
Purposeful Empowering Apparel
Living Life on Purpose: Connecting with Customers through Clothing
Modernized Coffee Product Branding
Nescafé Branding Has Been Overhauled for a Refreshed Profile
Star-Studded Tech Campaigns
Jewellery Pros and Music Talent Promote the Bose Ultra Open Earbuds
Haute Fashion House Tablewares
The Louis Vuitton Constellation and Splendor Dinnerware is Chic
Celebrity-Led Luxury Handbag Campaigns
BALENCIAGA and Kim Kardashian Join Forces
Cinematic New Year Campaigns
Prada Releases Its High-Fashion Campaign for Chinese New Year
Solstice-Inspired Fashion Campaigns
Bottega Veneta's Summer Solstice Capsule is Chic & Exquisite
Consumption-Inspired Fashion Capsules
LOUTRE snd Dover Street Market Work on a New Capsule
Collossal Crocodile Campaigns
The Lacoste 'Play Big' Campaign Features Artists and Athletes
Adventure-Inspired Jewelry Collections
The Louis Vuitton Tumbler High Jewelry Collection is Chic
France-Inspired High Jewelry Collections
Louis Vuitton Launches Awakened Hands, Awakened Minds
Luxe Pop-Up Experiences
Victoria Beckham Beauty Hosts an 8-Day Pop-Up for New Fragrance Launch
Cookie Re-Branding Makeovers
BrandMe Gives Lotus Bakeries a New Visual Branding
Global Handbag Campaigns
Coach's New 'Unlock Your Courage' Campaign Promotes Personal Expression
Luxury Jewelry Concept Stores
Birks Has Opened a New Concept Store at Royalmount
Retail Overconsumption Campaigns
Coachtopia's 'The Wasted Parts' Explores Overconsumption Culture
Opulent Material-Focused Furniture
Hermès Showcases its New Home Essentials Collection
Luxurious Spring-Ready Sneakers
Burberry Introduces the Dynamic Box Sneakers to its Lineup
Prestigious Lifestyle Products
Officine Universelle Buly 1803 Expands Its Lifestyle Offerings
Terrace Brand Endeavors
Louis Vuitton Features its Latest Collection at a Beachfront Pop-Up
Mexican Tequila Brands
LALO is Launching a National See New Campaign
Refreshed Chocolate Bar Logos
Sterling Brands Redesigned its Kit Kat Logo to be Thicker
Music-Informed Fashion Collections
Roc Nation and Moncler Join Forces on a New Capsule
Curated Intimate Retail Experiences
Alaïa Flagship Store in London Was Recently Redesigned
Sophisticated Minimalist Luxury Fashion
Alexander Mcqueen Showcases the Spring/Summer 2024 Capsule
Opulent Smoking Accessories
THORNE Highlights Its Jewelry and Smoking Accessories
Architecturally Inspired Luxury Handbags
DIOR Recently Debuted the Lady D-Sire Handbag Line
Artist-Created Luxury Beauty Packaging
clé de peau Beauté Taps Artist Florence Blanchard
Luxury Department Store Takeovers
Burberry and Harrods Offer an Immersive Shopping Experience
Inaugural Fashion Brand Cosmetics
Celine Beauté Will Debut a Red Lipstick This Fall
Abstract Artwork Champagne Branding
Dom Pérignon and Jean-Michel Basquiat Partnered for Packaging
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Stiletto-Like Luxury Lipsticks
Christian Louboutin's Rouge Stiletto is a Slim, Sleek Lip Product
Modern Tissue Brand Makeovers
Turner Duckworth Redesigns the Kleenex Branding Aesthetic
Modern Women-Exploring Luxe Fashion
The Fendi SS24 Series was Unveiled on the Runways
Timeless Boot Designs
Brandle Emerges as a Symbol of Pacific Northwest Craftsmanship
eCommerce Consignment Services
eBay Consignment Was Launched with Luxe Collective
Loud Luxury Fashion
Moschino SS24 Pokes Fun at "Quiet Luxury" with Maximalist Styles
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Luxury Herb-Dominant Fragrances
Montblanc Debuts a New Fragrance Line with Four Musky Scents
Masculine Fashion House Jewelry
The Louis Vuitton Les Gastons Vuitton Collection is Demure
Fashion-Designer Chocolate Shops
Louis Vuitton Opens the Le Chocolat Maxime Frédéric in Shanghai
Luxury Fragrance Gift Guides
These Molton Brown Luxury Fragrance Gift Ideas Pamper Loved Ones
Online Luxury Resale Platform
eBay Has Launched a Luxury Consignment Platform for High-End Clothes
Premium Beauty Make-Up Collections
Hermès Presents its Le Regard Series to its Beauty Line
Color-Accented Flagship Stores
The Valentino Flagship Store in London Recently Opened
Vacation-Inspired Clothing Lines
Saint Holiday Emphasizes Sustainability & Ethical Manufacturing
Luxury AR Packaging Solutions
Mytheresa Released App-Controlled Innovative Product Packagings
Visual Beer Brand Identities
Grolsch Has Unveiled a New Visual Brand Identity in Canada
Members-Only Retail Platforms
Invite-Only Subscription Platform Mile Reshapes Luxury Shopping
Artistic Luxury Fashion Collections
Saks and LOEWE Launched Their Fall/Winter 2024 Collection
Regionally Inspired Retail Destinations
Japan & France Converge in the Kenzo Dubai Boutique Design
Provocative Guerrilla Campaigns
Jewelry Brand MWCurated Uses Fake Infidelity Flyers for Marketing
Revamped Museum Brand Identities
The Brooklyn Museum Has Updated Its Branding Aesthetic
Luxury Beauty Houses
Chanel Unveils First House of Beauty Destination in Paris
Exclusive Luxury Lipsticks
Chanel Beauty's 31 Le Rouge Lipsticks Cost $195 USD Each
Exquisite High Jewelry Campaigns
Boucheron's New Campaign Film Was Directed by Claire Choisne
Timeless Clothing Collections
The Burberry Classics Collection Has Recently Been Updated
Long-Lasting Luxury Perfumes
Infiniment Coty Paris Launched to Celebrate Coty's 120th Anniversary
Heritage-Driven Bread Branding
The Gonnella Baking Company Has Modernized its Legacy Profile
Heritage Brand Boot Ads
Blundstone Launches Global Campaign Celebrating Personal Boot Stories
Chic Modern Fashion Collections
Hugo X Les Benjamins Blends Eastern and Western Fashion
Fashion Brand Lavender Perfumes
MSCHF Unveils its Fabuloso Perfume with a Violet Hue
Culinary Brand Packaging Redesigns
Mousline Partnered with Marks Design on Vibrant New Packages
Museum-Inspired Artful Cosmetics
The Lancôme x Louvre Collection Honors Classic Artwork
Adventurous Luxury Fashion Campaigns
Louis Vuitton's Core Values Campaign Features Tennis Legends
Luxe Colorful Beauty Collections
The Trait d'Hermès Collection is Comprised of Premium Makeup
Pill-Scattered Luxe Bag Designs
Damien Hirst and Louis Vuitton Work on the Keepall Bag
Luxury All-Gender Perfumes
The Les Éternels De Balmain Fragrance Collection Has Eight Scents
Confident Fashion Rebranding Campaigns
Boohoo Launches the People Will Talk... Campaign
Luxe Car-Inspired Bottle Designs
The Macallan and Bentley Motors Creates the Macallan Horizon
Bespoke Red Envelopes
D'USSÉ Cognac & Humberto Leon Crafted Limited-Edition Red Envelopes
Sustainable Automotive Scents
The Mercedes-Maybach Haute Parfumerie Collection Has Six Scents
Luxury Makeup Collections
The CHANEL Les Nuits De Chanel Makeup Collection is High-Quality
In-House Minimalist Apparel
Crescent’s Contemporary Women’s Clothing for Timeless Elegance
Automotive Brand Vinyls
The Iconic Playlist Celebrates Mercedes-Benz's Place in Pop Culture
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Minimal Affordable Sub-Labels
Target Presents its Own No-Frills Brand with Minimal Design
Travel-inspired Brand Campaigns
Michelin Launches the On the Road and Beyond! Campaign
Anti-Luxury Hotel Designs
Chopard Launches a New Hotel That Embodies Quiet Luxury
Poeticized Luxury Fashion Campaigns
Club 21 Debuts its Cinematic 'Salute The Detail' Campaign
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Luxurious Next-Gen Cognacs
Martingale Cognac Speaks to a Different Generation of Cognac Drinkers
Connected Fragrance Bottles
Two Bastille Fragrances are Now Bottled with Links to Digital Twins
Multi-Generation Footwear Campaigns
Red Wing Heritage's Will Your Wings Stitches Wills Into Boots
Luxurious Nude Lipsticks
The Rouge Dior Range Was Refreshed After an Extensive Lip Color Study
Luxury Brand Spa Takeovers
Dior Offers Exclusive Wellness Experience at the Beverly Hills Hotel
Comprehensive Apparel Brand Campaigns
Apparel Group Launches Its Expansive 'Summer-Time' Campaign
Luxury Consignment Services
eBay Offers Luxury Consignment for Designer Handbags
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
Vibrant Spanish Meat Packaging
Onmi Design Re-Imagined Purlom's Branding
Luxury Olympic Partnerships
BEAUTIFUL INDIA Becomes the Official Partner of India House
Luxe Monochromatic Basics
Every Other Thursday Debuts a Collection that Embraces Old Money Vibes
Archive-Inspired Retro Luxe Fashion
Jean Paul Gautier PResents the TATTOO Collection
Vibrantly Re-Designed Tea Packaging
Chay Tea Has Undergone a Geometric Packaging Rebrand
Namesake Label Inaugural Capsules
Phoebe Philo Presents her First Collection Under Her Brand
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Sleek Serpent-Themed Jewelry
8 Other Reasons Introduces the 'Gold Luxe' Collection
Farmer-Celebrating Egg Branding
This New NestFresh Branding Puts Farmers in the Spotlight
Stylistic Footwear Campaigns
Bata Launched its 'Make Your Way' Campaign with a Focus on Comfort
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Cosmetic Branding Design Initiatives
The AmLactin x Kerasal #UnsexyDesignChallenge is Cheeky
Wisdom-Focused Skincare Packaging
Wise Personal Grooming Believes Wisdom Comes with Aging
Brand-Aligned Graphics
Bento Highlights Lets Users Craft Polished, Professional-Looking Graphics
Refined Comfort-Focused Footwear Lines
Elizée Aims to Redefine Luxury Footwear
Multi-Brand Shopping Hubs
Boohoo Opens the Boohoo Marketplace for Easy Access to Over 150 Brands
Italian Artful Brand Refreshes
Iittala Refreshes its Brand as an Opus for the Glassmaking Brand
Sophisticated Supermarket Sub-Brands
Asda Unveils its 'Exceptional' Brand for High-End Shoppers
Artfully Designed Boxed Wines
Wedge Designs a Box Packaging for Wine Brand Ami Ami
Affordable Off-Brand Products
Unitas Launches a New Own Brand Label Called Local Living
Contemporary Tea Packaging
Chaiboy's Tea Tells a Story Through Its Design
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Vibrant Non-Alcoholic Wine Labels
Kally Wines Boast New Labels for Its Non-alcoholic Beverages
Design-Led Lifestyle Brands
The John Lewis Partnership Unveils a New Lifestyle Brand and Tote Bag
Branding Trivia Games
Decode the Identity is a Playful Homage to Iconic Brands
Versatile Modern Appliance Capsules
Monogram Unveils Three New Appliance Collections
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