Ideas
Explore the world's #1 largest database of ideas and innovations, with 476,386 inspiring examples.
Trend Reports
Discover why 1,282 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,168 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,282 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,168 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,230 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 476,386 cutting edge ideas.

Solstice-Inspired Fashion Campaigns

Clean the Sky - Positive Eco Trends & Breakthroughs

Bottega Veneta's Summer Solstice Capsule is Chic & Exquisite

— May 28, 2024 — Marketing
Bottega Veneta's Summer Solstice capsule was curated by Matthieu Blazy and the aesthetic effortlessly communicates the brand's unwavering commitment to quality and the evident meticulous craftsmanship that goes into its silhouettes. The campaign also highlights the practicality of the designs, positioning them as elevated essentials for the season.

Bottega Veneta's Summer Solstice capsule boldly takes inspiration from the natural beauty of coastal landscapes. This influence is reflected in the campaign visuals which create a contrast between natural textures and the clean-cut lines of the pieces. The capsule features summer stripes, easy knits, and handwoven natural fibers that exude a relaxed and laid-back vibe that lends itself well to the warm weather. The collection also boasts sunglasses and sandals for beachside luxury, as well as statement earrings and more.

Image Credit: Bottega Veneta
Trend Themes
1. Nature-inspired Fashion - Infusing natural textures and coastal landscape imagery into fashion collections offers a fresh aesthetic that contrasts with modern design simplicity.
2. Seasonal Capsule Collections - Developing curated capsule collections for specific seasons allows for targeted marketing and enhances brand exclusivity.
3. Elevated Essentials - Creating practical yet luxurious essentials elevates everyday wear, merging functionality with high-end fashion.
Industry Implications
1. Fashion - Incorporating natural elements and season-specific themes can capture consumer interest and differentiate a brand in a competitive market.
2. Luxury Goods - Positioning items as elevated essentials offers an opportunity to blend luxury with everyday usability, appealing to discerning customers.
3. Beachwear - A focus on chic, high-quality beachwear and accessories can tap into the growing demand for stylish summer attire.
7.3
Score
Popularity
Activity
Freshness