Invite-Only Subscription Platform Mile Reshapes Luxury Shopping
Laura McQuarrie — June 14, 2024 — Eco
References: yahoo
Luxury fashion brands struggle to offload excess inventory while maintaining their allure of exclusivity and brand prestige, and Mile is a members-only subscription platform that solves problems for consumers, brands and retailers alike. On the invite-only platform, members can access luxury products between 60 to 90% off retail price, including pieces from current collections and brand archives. Notable names on the platform include Comme des Garçons, Kenzo, Missoni and Off-White.
While shoppers benefit from discounts and access to never-before-seen products, brands and retailers are better supported with sustainably managing inventory and maintaining their image.
"In an era where luxury shopping is often synonymous with complexity and opacity, we saw an opportunity to create a platform that streamlines this process," says Joe Wilkinson, co-founder of Mile.
While shoppers benefit from discounts and access to never-before-seen products, brands and retailers are better supported with sustainably managing inventory and maintaining their image.
"In an era where luxury shopping is often synonymous with complexity and opacity, we saw an opportunity to create a platform that streamlines this process," says Joe Wilkinson, co-founder of Mile.
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