Invite-Only Subscription Platform Mile Reshapes Luxury Shopping
Laura McQuarrie — June 14, 2024 — Eco
References: yahoo
Luxury fashion brands struggle to offload excess inventory while maintaining their allure of exclusivity and brand prestige, and Mile is a members-only subscription platform that solves problems for consumers, brands and retailers alike. On the invite-only platform, members can access luxury products between 60 to 90% off retail price, including pieces from current collections and brand archives. Notable names on the platform include Comme des Garçons, Kenzo, Missoni and Off-White.
While shoppers benefit from discounts and access to never-before-seen products, brands and retailers are better supported with sustainably managing inventory and maintaining their image.
"In an era where luxury shopping is often synonymous with complexity and opacity, we saw an opportunity to create a platform that streamlines this process," says Joe Wilkinson, co-founder of Mile.
While shoppers benefit from discounts and access to never-before-seen products, brands and retailers are better supported with sustainably managing inventory and maintaining their image.
"In an era where luxury shopping is often synonymous with complexity and opacity, we saw an opportunity to create a platform that streamlines this process," says Joe Wilkinson, co-founder of Mile.
Trend Themes
1. Sustainability-focused Luxury - Mile's platform allows luxury brands to sustainably manage excess inventory while preserving brand exclusivity.
2. Exclusive Access Models - The invite-only nature of the Mile platform maintains a high level of exclusivity, appealing to luxury consumers seeking unique experiences.
3. Discounted High-end Fashion - Offering luxury products at significantly reduced prices, Mile makes high-end fashion more accessible to a wider audience.
Industry Implications
1. Luxury Fashion - Luxury fashion brands like Comme des Garçons and Off-White gain a new avenue for distributing excess stock without diluting brand prestige.
2. Subscription Services - Mile's members-only model taps into the growing subscription service trend that promises exclusivity and value.
3. E-commerce Platforms - The transition of exclusive luxury products to online invite-only platforms signals a shift in how high-end goods are retailed.
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