Infiniment Coty Paris Launched to Celebrate Coty's 120th Anniversary
Laura McQuarrie — October 17, 2024 — Fashion
François Coty introduced his first perfume, La Rose Jacqueminot, in 1904, kick-starting Coty's presence in the beauty industry—and in 2024, the brand is marking its 120th anniversary with the launch of Infiniment Coty Paris. This collection of 14 fragrances shares high-tech formulas and scents linked to specific emotions to inspire everything from tenderness and self-esteem to sensuality and pleasure.
Coty's CEO, Sue Nabi, and entrepreneur Nicolas Vu intentionally created what they call "the next generation of fragrances" with a structure that's spherical rather than hierarchical with traditional top, heart and base notes. Infiniment Coty Paris gets its unique, long-lasting qualities from a patent-pending Molecular Aura, which allows fragrance notes to be released altogether for at least 30 hours.
Packaged in Art Deco-style refillable glass bottles, the perfume collection is stackable.
Coty's CEO, Sue Nabi, and entrepreneur Nicolas Vu intentionally created what they call "the next generation of fragrances" with a structure that's spherical rather than hierarchical with traditional top, heart and base notes. Infiniment Coty Paris gets its unique, long-lasting qualities from a patent-pending Molecular Aura, which allows fragrance notes to be released altogether for at least 30 hours.
Packaged in Art Deco-style refillable glass bottles, the perfume collection is stackable.
Trend Themes
1. Molecular Perfume Technology - Perfumes with patent-pending Molecular Aura technology that enables scent longevity for over 30 hours present innovative breakthroughs in fragrance formulation.
2. Emotion-centric Scents - Fragrances tailored to evoke specific emotions such as tenderness, self-esteem, and pleasure offer personalized consumer experiences through scent.
3. Refillable Luxury Packaging - Art Deco-style refillable glass bottles highlight sustainability efforts while catering to consumers seeking luxury and eco-friendly options.
Industry Implications
1. Luxury Fragrance Industry - The launch of long-lasting, emotion-specific perfumes redefines customer expectations and enhances product differentiation in the high-end market.
2. Sustainable Packaging - The introduction of refillable perfume bottles aligns with the growing demand for eco-conscious packaging solutions within the beauty sector.
3. High-tech Beauty Products - Advancements in molecular fragrance technology exemplify the intersection of technology and beauty, pushing the boundaries of product innovation.
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