Milk Branding Devises a Clever New Year Gift for its Cilents
Susan Keefe — January 17, 2012 — Lifestyle
References: milk.ua & thedieline
Package design firm Milk Branding presented these bubbly New Year tokens to its faithful clients. The concept came from the idea of pairing down champagne to its most pleasurable component: the bubbles. Taking a cue from the firm's own name, Milk Branding decided to fill elegant champagne bottles with milk chocolate bubbles. They dubbed the concoction the exclusive 2012 Vintage Bubbles Only Champagne.
To complement this original idea, Milk Branding went all out with a few choice labeling accents. Utilizing heavy stark white paper adorned with elegant gold script, Milk Branding crafted a piece of appealing luxury that inherently makes the recipient feel spoiled. As a final crowning feature, Milk Branding chose a golden cap to keep the chocolate bubbles securely inside bottle.
Elegant, indulgent and terribly clever, this packaging shows that Milk Branding certainly knows how to spoil its clients.
To complement this original idea, Milk Branding went all out with a few choice labeling accents. Utilizing heavy stark white paper adorned with elegant gold script, Milk Branding crafted a piece of appealing luxury that inherently makes the recipient feel spoiled. As a final crowning feature, Milk Branding chose a golden cap to keep the chocolate bubbles securely inside bottle.
Elegant, indulgent and terribly clever, this packaging shows that Milk Branding certainly knows how to spoil its clients.
Trend Themes
1. Luxury Packaging - As seen in Milk Branding's champagne bottle chocolate packaging, incorporating luxury packaging is a trend that businesses can leverage to create memorable unboxing experiences for their clients.
2. Creative Gifting - Milk Branding's chocolate champagne bubbles can inspire businesses to create unique and creative gifts for their clients, helping build stronger relationships and brand loyalty.
3. Non-traditional Combinations - The chocolate champagne bubbles packaging demonstrates that non-traditional combinations can create unique experiences that excite and delight customers, opening doors for innovative product offerings for businesses.
Industry Implications
1. Food and Beverage - The food and beverage industry can leverage the luxury packaging trend and incorporate it into their product packaging, providing customers with an elevated experience while enhancing brand image.
2. Retail - The creative gifting trend can be used by the retail industry to create unique and memorable customer experiences, making their brand stand out among competitors.
3. Marketing and Advertising - Businesses in the marketing and advertising industry can take inspiration from Milk Branding's non-traditional combination and develop bold and innovative concepts for their clients, creating a disruptive approach to traditional marketing strategies.
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