Evian Lady Packaging Appeals to the Elegant Woman
Amelia Roblin — July 5, 2011 — Marketing
References: packagingoftheworld
It may be their environmental impact that makes most plastic water bottles look ugly, but Evian Lady packaging looks unblemished and beautiful next to its trashy distant cousins.
When you consider the incredible demand for reusable plastic and metal canteens, it's clear that consumers have become accustomed to carrying containers full of H2O. One may not have her eco flask on her at all times, and in an episode of dehydration, she may be inclined to buy the odd bottle while she's out.
Designer Kenneth Wong wished to appeal to a precise consumer base: women who are drawn to fashionable things. Evian Lady packaging turns a dull molded flask into a delicately carved diamond-esque vessel which no girl would be ashamed to carry.
When you consider the incredible demand for reusable plastic and metal canteens, it's clear that consumers have become accustomed to carrying containers full of H2O. One may not have her eco flask on her at all times, and in an episode of dehydration, she may be inclined to buy the odd bottle while she's out.
Designer Kenneth Wong wished to appeal to a precise consumer base: women who are drawn to fashionable things. Evian Lady packaging turns a dull molded flask into a delicately carved diamond-esque vessel which no girl would be ashamed to carry.
Trend Themes
1. Sustainable Packaging - Capitalizing on the demand for eco-friendly packaging that appeals to consumers concerned about environmental impact.
2. Fashionable Packaging - Creating packaging designs that cater to fashion-conscious consumers and elevate the image of the product.
3. Personalized Bottles - Offering customizable packaging options that allow consumers to express their individuality.
Industry Implications
1. Beverage Packaging - Innovative packaging designs for beverages that appeal to a specific target market.
2. Fashion and Beauty - Collaborating with designers to create packaging that combines style and functionality.
3. Personalized Products - Providing customizable options for packaging to meet the personal preferences of consumers.
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