The Beta5 Packaging is Unassuming and Elegant
Susan Keefe — February 20, 2012 — Lifestyle
References: glasfurdandwalker & thedieline
The premium chocolate brand Beta5 turned to Glasfurd and Walker to devise fresh packaging and an engaging persona. Using only high-quality ingredients, Beta5 combines good taste with sound science to create eye-popping chocolate creations. The packaging for these astounding chocolates is relatively unassuming. Looking like simple, yet elegant packages you'd get from a high-end patisserie, the Beta5 branding looks expensive, but is far from extravagant.
Named for the form-5 beta crystal structure of stable cocoa butter crystallization, Beta5 is a brand that focuses on its craft. Flourish and unnecessary adornments are banished form the packaging for one simple reason: these chocolates don't need them. Understated yet elegant, the Beta5 branding lets the product speak for itself.
Named for the form-5 beta crystal structure of stable cocoa butter crystallization, Beta5 is a brand that focuses on its craft. Flourish and unnecessary adornments are banished form the packaging for one simple reason: these chocolates don't need them. Understated yet elegant, the Beta5 branding lets the product speak for itself.
Trend Themes
1. Minimalist Packaging - Opportunity to redesign product packaging to be less extravagant and more elegant, like Beta5's understated branding.
2. Craftsmanship Branding - Opportunity to establish a brand that focuses on its high-quality ingredients and expertly crafted products, like Beta5's artisanal chocolate.
3. Science-inspired Products - Opportunity to create unique and innovative products that combine good taste with sound science, like Beta5's eye-popping chocolate creations.
Industry Implications
1. Luxury Chocolate - Opportunity for luxury chocolate brands to rework their branding and packaging to be more understated, like Beta5's minimalistic approach.
2. Artisanal Foods - Opportunity for artisanal food brands to highlight their high-quality ingredients and expert craftsmanship, taking inspiration from Beta5's branding.
3. Food Science - Opportunity for food science brands to develop innovative products that integrate scientific principles with good taste, following Beta5's approach of combining science with artisanal techniques.
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