Pavilion Garden Tea Packaging is Etched with Elegant Vintage Designs
Amelia Roblin — January 26, 2012 — Marketing
References: onedarnleyroad & thedieline
The desire to promote a product with an emphasis on its heritage can often lead to archaic aesthetic results, but Pavilion Garden Tea packaging flaunts historical forms with an exceptional and exquisite freshness. Inspired by the graceful tea-drinking accessories from the time of the brand's birth in 1864, the One Darnley Road studio conceived a gorgeous visual language that marries together the elegance of Victorian design and the lightness of the contemporary approach.
Each of the 10 Matthew Algie herbal infusions has been decorated with its own unique sketch of an antique teapot. The pencil crayon drawings are delicate and detailed, full of depth, volume and tonal value. Intricate embellishing illustrations allude to the beauty of the blends within and the delectable color of each different box brings Pavilion Garden Tea packaging into the 21st century.
Each of the 10 Matthew Algie herbal infusions has been decorated with its own unique sketch of an antique teapot. The pencil crayon drawings are delicate and detailed, full of depth, volume and tonal value. Intricate embellishing illustrations allude to the beauty of the blends within and the delectable color of each different box brings Pavilion Garden Tea packaging into the 21st century.
Trend Themes
1. Heritage-inspired Packaging - The Pavilion Garden Tea packaging showcases a trend of heritage-inspired design, combining historical forms with a fresh and modern approach.
2. Elegant Vintage Designs - The exquisite and detailed vintage designs on the Pavilion Garden Tea packaging highlight a trend of incorporating elegance and sophistication into branding.
3. Personalized Packaging - Each of the 10 herbal infusions in the Pavilion Garden Tea packaging features a unique sketch, reflecting a trend of personalized and customized packaging for consumer goods.
Industry Implications
1. Food and Beverage Packaging - The Pavilion Garden Tea packaging represents an opportunity for the food and beverage packaging industry to explore heritage-inspired designs and personalized packaging to attract consumers.
2. Tea Industry - The elegant vintage designs of the Pavilion Garden Tea packaging provide an innovative opportunity for the tea industry to differentiate their products and enhance the overall tea-drinking experience.
3. Graphic Design and Branding - The exquisite sketches and visual language of the Pavilion Garden Tea packaging create a disruptive innovation opportunity for the graphic design and branding industry to revitalize traditional design elements with a modern twist.
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