Habit 'Black Rehab' Packaging Uses Luxury to Treat Addiction
Senduran Bhakthakumaran — April 25, 2012 — Lifestyle
References: vlamboyant & notcot.org
The Habit 'Black Rehab' packaging aims to make patrons feel as if they are elegant and pampered so that they feel above their addictions.
Instead of providing its customers with socially-constructed materials that are often used in one's drug abuse rehabilitation, this company designs its products in a different way. By making its instruments look like high class cosmetic pieces, patients will not feel as if they are being treated as lower-class citizens. Rather they will have a feeling of superiority about the steps they are taking towards leading a more balanced lifestyle. Such marketing tactics are important as one must feel happy in the process of rehabilitation for it to completely work. These packages feature nicotine patches and syringes in glossy black exteriors; a very couture rehabilitation technique indeed.
Instead of providing its customers with socially-constructed materials that are often used in one's drug abuse rehabilitation, this company designs its products in a different way. By making its instruments look like high class cosmetic pieces, patients will not feel as if they are being treated as lower-class citizens. Rather they will have a feeling of superiority about the steps they are taking towards leading a more balanced lifestyle. Such marketing tactics are important as one must feel happy in the process of rehabilitation for it to completely work. These packages feature nicotine patches and syringes in glossy black exteriors; a very couture rehabilitation technique indeed.
Trend Themes
1. Luxury Drug Rehab - Creating high-end, pampering experiences for addiction treatment to make clients feel superior and committed to a balanced lifestyle.
2. Disruptive Rehabilitation Design - Using unconventional packaging and materials to change the perception of addiction treatment and improve patient engagement.
3. Marketing for Rehabilitation - Leveraging innovative marketing tactics to create a positive and empowering image of the rehabilitation process.
Industry Implications
1. Addiction Treatment Centers - Opportunity to redefine the experience of addiction treatment by incorporating luxury amenities and upscale design.
2. Pharmaceutical Packaging - Innovating packaging designs for rehab products, such as nicotine patches and syringes, to enhance patient motivation and brand loyalty.
3. Marketing and Advertising Agencies - Helping rehabilitation product and service providers create effective marketing campaigns that challenge societal attitudes towards addiction and promote positive self-perception.
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