Givenchy's Lipstick Tube Design Introduces a New Symbol for the Brand
Laura McQuarrie — March 10, 2014 — Marketing
References: twocreate & thedieline
Two Create developed sleek new branding for Givenchy, including a mascara and lipstick tube that introduce a new symbol to represent the brand.
The 'Rouge Interdit' makeup packaging features a new Greek key-like symbol, which will be used in future branding projects for Givenchy. The symbol is attached to a delicate ribbon that is also an important design feature, since it helps to slide out the tube of lipstick from its protective sheath.
In addition to the elegant black and white packaging, Two Create developed 100 bespoke, handmade boxes containing nine lipstick shades that will be delivered to just a handful of chosen people. Two Create also implemented a vertical chalk-like rendering of the Givenchy brand name on the box, which is a beautiful way to relax the upscale, fashionable design.
The 'Rouge Interdit' makeup packaging features a new Greek key-like symbol, which will be used in future branding projects for Givenchy. The symbol is attached to a delicate ribbon that is also an important design feature, since it helps to slide out the tube of lipstick from its protective sheath.
In addition to the elegant black and white packaging, Two Create developed 100 bespoke, handmade boxes containing nine lipstick shades that will be delivered to just a handful of chosen people. Two Create also implemented a vertical chalk-like rendering of the Givenchy brand name on the box, which is a beautiful way to relax the upscale, fashionable design.
Trend Themes
1. New Symbol Branding - Brands can introduce new unique symbols in their packaging to enhance their brand identity.
2. Handmade Bespoke Packaging - Luxury packaging can be made with bespoke and unique designs to add value to the product.
3. Innovative Protective Sheath - Innovative packaging design can also introduce unique protective features, such as Givenchy's delicate ribbon that helps slide out the lipstick tube from its protective sheath.
Industry Implications
1. Cosmetics - Cosmetics companies can enhance their brand identity and packaging design with unique symbols like Givenchy's Greek key-like symbol for Rouge Interdit.
2. Luxury Goods - Luxury goods manufacturers can provide bespoke and handmade packaging for their high-end products to add value and convey exclusivity as seen in Givenchy's bespoke box containing nine lipstick shades.
3. Packaging Design - Innovative product packaging design can incorporate unique features to enhance product experience, such as Givenchy's delicate ribbon that helps slide out the lipstick tube from its protective sheath.
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