UnderPressure Packaging Seems to Ooze its Contents Upon Contortion
Amelia Roblin — June 21, 2012 — Marketing
References: m3architecten & packagingoftheworld
The irony of UnderPressure packaging is that it's actually quite strong, despite the semblance that it's been twisted and squeezed into an unusual shape. The way that the six long side segments of cardboard have been cut and bound together actually makes the overall assembly surprisingly stiff.
Remko van Buren thought outside of the box with this design, taking a bit of an origami approach to reinventing the boring box. While a sturdy base keeps the carton composed, an elegant overlapping rosette top introduces a bit of unexpected embellishment.
Here, UnderPressure packaging has been staged with an empty swinging seal-cap vessel, but the clever creased sleeve could be used to contain any bottled product -- or any bottle-less product for that matter. What encourages the former, however, is the incorporation of a faux ink leak that drips down the box like a consequence of its contortion.
Remko van Buren thought outside of the box with this design, taking a bit of an origami approach to reinventing the boring box. While a sturdy base keeps the carton composed, an elegant overlapping rosette top introduces a bit of unexpected embellishment.
Here, UnderPressure packaging has been staged with an empty swinging seal-cap vessel, but the clever creased sleeve could be used to contain any bottled product -- or any bottle-less product for that matter. What encourages the former, however, is the incorporation of a faux ink leak that drips down the box like a consequence of its contortion.
Trend Themes
1. Eco-friendly Packaging - UnderPressure packaging reduces material waste and provides unique designs, which can improve the appeal and sustainability of products.
2. Creative Packaging Design - UnderPressure packaging presents an opportunity to create unique and memorable packaging designs that stand out on store shelves, which can increase brand recognition and sales.
3. Innovative Packaging Technology - UnderPressure packaging utilizes innovative cutting techniques and assembly methods, which can lead to the development of new packaging technologies with increased durability and functionality.
Industry Implications
1. Beverage Industry - UnderPressure packaging can be used to package bottled products such as water, soda, and juice, providing a unique and sustainable packaging option for companies in the beverage industry.
2. Consumer Goods Industry - UnderPressure packaging can be used to package various consumer products, providing a unique and sustainable packaging option for companies in the consumer goods industry looking to differentiate their products and reduce environmental impact.
3. Retail Industry - UnderPressure packaging can be used to package a variety of products, providing a unique and eye-catching packaging option for retailers looking to enhance their product offerings and attract customers.
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