Louis Vuitton's Perfume Atlas Shares a Globally Inspired Journey
Laura McQuarrie — April 3, 2024 — Fashion
References: thezoereport
Louis Vuitton's Perfume Atlas is an illustrated book that can be paired with 45 location-inspired scents that take fragrance fans on a multi-sensory journey around the world. Curated by Jacques Cavallier Belletrud, the brand’s in-house Master Perfumer, Perfume Atlas invites readers to discover the origins and sources of raw materials used by the luxury brand in its most beloved scents.
The Perfume Atlas follows the perfumer's travels to the Ivory Coast for cacao (an important note in Louis Vuitton's fragrance Nouveau Monde,) and Grasse in France for rose and jasmine (featured in the brand's Rose des Vents and Apogée, respectively.)
There are three different Perfume Atlas covers to choose from, and the book can be purchased on its own or as part of the immersive, limited-edition collection that includes miniature fragrance vials from featured countries.
The Perfume Atlas follows the perfumer's travels to the Ivory Coast for cacao (an important note in Louis Vuitton's fragrance Nouveau Monde,) and Grasse in France for rose and jasmine (featured in the brand's Rose des Vents and Apogée, respectively.)
There are three different Perfume Atlas covers to choose from, and the book can be purchased on its own or as part of the immersive, limited-edition collection that includes miniature fragrance vials from featured countries.
Trend Themes
1. Multi-sensory Perfume Books - Expanding product experiences through scent-inspired books creates new dimensions for consumer engagement.
2. Globally Inspired Fragrance Journeys - Integrating scents from diverse locations offers a unique olfactory storytelling experience for luxury brands.
3. Curated Fragrance Collections - Combining illustrated books with fragrance vials enhances exclusivity and customer immersion in the perfume industry.
Industry Implications
1. Luxury Fashion - Incorporating multi-sensory elements like scent-infused books can elevate the luxury brand experience and redefine customer engagement.
2. Publishing - Collaborating on illustrated books that pair with fragrances opens up new avenues for innovative storytelling and product offerings in the publishing industry.
3. Fragrance - Introducing location-inspired scents through immersive journeys enhances the narrative and consumer interaction within the fragrance industry.
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