The New Branding Concept for Sandrin is Fresh and Tradition-Infused
Farida Helmy — March 24, 2014 — Marketing
References: behance.net & inspirationhut.net
Creating a warm and beautifully crafted branding concept for a meat and dairy deli, the new identity for the small Sandrin shop is a winner.
Capitalizing on its history and giving it a nostalgic and homey feel, Elia did an amazing job at capturing just the right feeling, and attitude for this cold meats, dairy products and vegetables shop.
Using a slabbed logo-type to give the branding concept a crisp, clean and friendly feel, Elia decided on this typeface because it's all about elegant curves, and symmetrical lines.
Losing a lot of business lately to bigger chain supermarkets and shopping centers, Sandrin knew it needed a fresher look to attract new customers to it, and the makeover worked out perfectly.
Capitalizing on its history and giving it a nostalgic and homey feel, Elia did an amazing job at capturing just the right feeling, and attitude for this cold meats, dairy products and vegetables shop.
Using a slabbed logo-type to give the branding concept a crisp, clean and friendly feel, Elia decided on this typeface because it's all about elegant curves, and symmetrical lines.
Losing a lot of business lately to bigger chain supermarkets and shopping centers, Sandrin knew it needed a fresher look to attract new customers to it, and the makeover worked out perfectly.
Trend Themes
1. Authentic Branding - Small businesses can capitalize on their history and unique offerings by using authentic branding concepts that evoke a warm and nostalgic feel.
2. Clean and Friendly Design - Clean and friendly design elements can make customers feel comfortable and trust in smaller businesses.
3. Traditional and Fresh Approach - Embracing a traditional and fresh approach can set small businesses apart from larger chain supermarkets.
Industry Implications
1. Retail - Small retail businesses can benefit from using warm and nostalgic branding concepts to attract customers.
2. Food and Beverage - Food and beverage businesses can implement clean and friendly design elements to help customers feel more comfortable and trust in their products.
3. Hospitality - Smaller hotels and inns can benefit from creating a traditional and fresh approach to attract customers who are looking for a unique experience.
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