The Brassneck Brewery Visual Identity is Sophisticated and Bold
Farida Helmy — February 11, 2014 — Lifestyle
References: post-projects & thedsgnblog
Taking retail brewery to another level, the new Vancouver-based Brassneck Brewery exudes a visual identity so exquisite, elegant and stunningly attractive that other breweries will find themselves following suit.
With on-site selections and a rustically elegant tasting lounge, Brassneck’s visual identity is all about mixing bold typography and whimsical ink drawings.
Art and design studio Post Projects -- also Vancouver-based -- did all the identity and branding for the brewery, with artist Maggie Boyd working on the ink drawings on the bottles.
The contemporary looking brewery is all about mixing things up; with the outside of the structure looking modern and the inside decor taking on comfy cabin chic. Even the bottles showcase the design with dreamy gold illustrations printed on the bulky starkly hued bottles.
With on-site selections and a rustically elegant tasting lounge, Brassneck’s visual identity is all about mixing bold typography and whimsical ink drawings.
Art and design studio Post Projects -- also Vancouver-based -- did all the identity and branding for the brewery, with artist Maggie Boyd working on the ink drawings on the bottles.
The contemporary looking brewery is all about mixing things up; with the outside of the structure looking modern and the inside decor taking on comfy cabin chic. Even the bottles showcase the design with dreamy gold illustrations printed on the bulky starkly hued bottles.
Trend Themes
1. Sophisticated Brewery Branding - There is a growing trend for breweries to focus on creating sophisticated, visually attractive visual identities in order to stand out in a crowded market, providing an opportunity for design studios and artists to create unique branding concepts.
2. Rustic & Modern Brewery Architecture - The trend for combining rustic and modern architectural design elements in breweries creates opportunities for architects and designers to create unique, comfortable spaces that cater to a diverse clientele.
3. Incorporating Art Into Brewery Branding - The trend of incorporating hand-drawn artwork into brewery branding is growing, providing opportunities for artists and designers to create unique and visually appealing labels and packaging for breweries.
Industry Implications
1. Craft Beer Industry - As more breweries emerge, there is an increased need for unique and distinguishable branding, creating a growing demand for craft beer marketing and design agencies.
2. Art and Design Industry - The trend for incorporating artwork into brewery branding and architecture creates opportunities for artists and designers specializing in illustration, branding, and architectural design.
3. Hospitality and Entertainment Industry - Breweries are becoming popular destinations for social gatherings and events, creating opportunities for hospitality and entertainment industries to expand their service offerings and cater to the growing demand for brewery tourism.
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