Hudnotts Packaging Binds Features of the Drink's Identity for Tight Branding
Amelia Roblin — December 5, 2013 — Lifestyle
References: taxistudio & thedieline
Hudnotts packaging takes inspiration from several places, resulting in a distinctive image that draws everything into a tight branding strategy. Taxi Studio took from the name of the maker, from her work and from her philosophy to create labels that certainly rope customers in.
A string that loops, curls, coils and knots references the word that's scrawled across the stickers in that very same cord. Elegant designs are formed with the twisted lines, visually symbolizing this idea of "Tying Tastes Together." With such elaborate illustration, the studio kept the spirit bottles looking otherwise simple, opting for off-white backgrounds and fine black ink. Hudnotts packaging is enhanced with a small amount of color in the written name of each beverage's alcoholic recipe. The alchemic mixtures are capped with dripping waxy seals for a hand-crafted effect.
A string that loops, curls, coils and knots references the word that's scrawled across the stickers in that very same cord. Elegant designs are formed with the twisted lines, visually symbolizing this idea of "Tying Tastes Together." With such elaborate illustration, the studio kept the spirit bottles looking otherwise simple, opting for off-white backgrounds and fine black ink. Hudnotts packaging is enhanced with a small amount of color in the written name of each beverage's alcoholic recipe. The alchemic mixtures are capped with dripping waxy seals for a hand-crafted effect.
Trend Themes
1. Distinctive Packaging Design - Opportunity for brands to create visually unique packaging that reflects their identity and engages customers.
2. Innovative Labeling Techniques - Opportunity to explore new ways of incorporating words and designs into product labels, such as using cords or strings for intricate illustrations.
3. Hand-crafted Aesthetic - Opportunity to create packaging that conveys a sense of authenticity and craftsmanship, appealing to consumers looking for artisanal products.
Industry Implications
1. Beverage Industry - Opportunity for beverage companies to differentiate their products through unique packaging designs and labeling techniques.
2. Artisanal Goods Industry - Opportunity for artisanal goods producers to enhance their brand image with hand-crafted packaging that communicates authenticity and quality.
3. Graphic Design Industry - Opportunity for graphic designers to showcase their creativity and innovation by exploring new packaging design and labeling techniques.
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