Barbierattoo’s Rebranded Masculine Identity is Sharp and Sleek
Farida Helmy — March 4, 2014 — Marketing
References: behance.net & inspirationhut.net
Looking sleek, sharp, sophisticated and very hip, the new rebranded masculine identity for Barbiertattoo is savvy and bound to make the existing business even more successful.
Re-branded by Memela, the barbershop and tattoo parlor gave the design firm free reign to spice up their identity via advertising, branding and brand development.
Focusing on the history of the family running Barbierattoo and paying homage to high class barber shops from the 40s in Mexico, Memela rebranded the store to appeal to both hipsters and gentlemen at the same time with its suave new identity.
Using razors, brushes, restaurant-looking menus for services and an elegant golden typeface, the rebranded masculine identity of the store is both visible in all its marketing products and in the stunning decor of the venue.
Re-branded by Memela, the barbershop and tattoo parlor gave the design firm free reign to spice up their identity via advertising, branding and brand development.
Focusing on the history of the family running Barbierattoo and paying homage to high class barber shops from the 40s in Mexico, Memela rebranded the store to appeal to both hipsters and gentlemen at the same time with its suave new identity.
Using razors, brushes, restaurant-looking menus for services and an elegant golden typeface, the rebranded masculine identity of the store is both visible in all its marketing products and in the stunning decor of the venue.
Trend Themes
1. Masculine Rebranding - Opportunity for businesses to revamp and update their branding to target both hipsters and gentlemen.
2. Nostalgic Aesthetic - Trend of incorporating vintage elements into brand identity to evoke a sense of history and sophistication.
3. Barber-tattoo Fusion - Emerging trend of combining barber services with tattoo studios to attract a broader customer base.
Industry Implications
1. Barbershops - Barbershops can explore opportunities to update their branding and capture the attention of modern clientele.
2. Design Agencies - Design agencies can leverage the demand for masculine rebranding to offer their expertise in creating sleek and sophisticated identities for businesses.
3. Hospitality - Restaurants, hotels, and other hospitality businesses can draw inspiration from the nostalgic aesthetic trend to create unique and memorable experiences for their customers.
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