The New Bonnard Packaging Features Brilliant Paint Strokes
Alyson Wyers — November 18, 2013 — Marketing
References: anagrama & designtaxi
The new Bonnard packaging has a fresh water color-inspired design. Conceived by design studio Anagrama, the new branding for the Mexico-based French confectionary and tea shop includes paint blobs and splashes in pastel shades. The simple but stunning design also includes French wording and gold plating. The shop's business cards have gold foiled stamping as well, which adds a touch of luxury to this marketing. These touches also help bring across the shop's Gallic concept.
The artistic Bonnard packaging manages to make French treats like macarons look even more delicious and appealing. The beautiful graphics will also be sure to make the shop stand out amongst its competitors and with customers who have an appreciation for the beautiful things in life.
The artistic Bonnard packaging manages to make French treats like macarons look even more delicious and appealing. The beautiful graphics will also be sure to make the shop stand out amongst its competitors and with customers who have an appreciation for the beautiful things in life.
Trend Themes
1. Art-inspired Packaging - Designing packaging with art-inspired visuals could increase product appeal and differentiation amongst competitors.
2. Luxury Branding - Incorporating gold plated accents to branding materials like business cards adds a touch of luxury and sophistication.
3. Multilingual Branding - Incorporating both English and French wording in branding materials enables businesses to better communicate their cultural concepts and target bilingual customers.
Industry Implications
1. Food and Beverage - Using art-inspired packaging and luxury branding can provide businesses in the food and beverage industry with a competitive edge and increase customer appeal.
2. Design and Advertising - Design studios can explore more creative opportunities by incorporating art-inspired designs and multilingual branding in their marketing strategies.
3. Tourism and Hospitality - Hotels and resorts can incorporate art-inspired visuals and multilingual branding to market themselves as luxury cultural destinations.
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