From cereal boxes with built-in games to personified biscuit packaging, it is clear that companies are exploring many different kinds of kid-friendly food branding. This involves making sure that parents understand the nutritional value of the product while still appearing appetizing to children.
One of the most interesting ways that food companies are making healthier products appealing to children is with interactive packaging. By adding puzzles, games and other interactive features to their product, companies are able to capture a child's attention. For example, Kissan's Jam is a healthy fruit spread that comes with a jungle-themed board game that teaches children about healthy eating. Another example is Kix Cereal's 'pop-out and play' boxes.
Another form of kid-friendly food branding involves personification. This tactic allows companies to turn nutritious snacks into cute characters that children can relate to. Some interesting uses of personification include healthy biscuits shaped like cartoon faces, trail mix packaged in animal shaped boxes and fruit snacks that resemble bear paws.
50 Examples of Kid-Friendly Food Branding
From Silly Cereal Boxes to Personified Cookie Packaging:
Katherine Pendrill — Feb 23, 2016 — Marketing

58
Eco Popsicle Packaging
Vegetable and Fruit Treats are Wrapped in Green, Recyclable Sleeves

57
Coloring Chocolate Bars
This Fun Chocolate Bar for Kids Inspires Creativity with Packaging
56
Clever Kiwi Branding
These Kiwi Snack Packs Include Personified and Animated Graphics
55
Playful Snack Blocks
Varvara Komarova's Snack Packaging Concept Doubles as a Toy for Kids
54
Health-Conscious Kids Snacks
These Oat Biscuits Provide a Healthy Snack Option for Hungry Kids
53
Kid-Friendly Ice Creams
This Sugar-Free Ice Cream Range is Designed for Kids
52
Carnival Ice Cream Containers
Frozen Fun is a Whimsical Ice Cream Packaging Concept
51
Doodled Kids Cookie Packaging
This Range of Snack Cookies for Children Boasts Crafty Pouch Designs
50
Animalistic Orange Packaging
NOMsters Boxes Feature Engaging Imagery of Fruit-Eating Beasts
49
Interactive Monkey Packaging
Exotic Snacks Creates Playful Packs to Engage Kids in Healthy Eating
48
Circus-Themed Candy Packaging
The Packaging for Mr. Big Tops Candy was Created by Company P4Ck
47
Boxy Snack Packaging
Exotic Edibles for Kids Are Contained Within Bird-Themed, Beveled-Lid Cartons
46
Toy-Like Candy Packaging
Smarties Monster Turns Eating Chocolate into a Fun Game for Kids
45
Hypnotic Fish Packaging
A 'Tuna for Kids' Product is Labeled with a Mesmerizing Scaly Illustration
44
Adorable Veggie Packaging
These Vegetarian Food Packages for Kids Makes Meat-Free Options Friendly
43
Kiddie Herbal Teas
This Packaging Was Developed as a Fun Way to Present Tea for Kids
42
Personalized Chocolate Packaging
Whimsy Wraps Offers Customized Candy Packages for Any Occasion
41
Child-Like Food Branding
N'eat Natural Energy Embraces a Playful Look That is Also Very Healthy
40
Edible Blowing Bubbles
These Candy Bubbles Taste Like Cherry, Grape, Bubble Gum or Tutti Frutti
39
Entertaining Cereal Boxes
The Backs of Kix Cereal Boxes Contain Cutouts for Playtime
38
Quinoa Breakfast Cereals
Quinoa Pops Are a Healthy, All-Natural Breakfast Option
37
Peekaboo Snack Packaging
Mishutka's Snack Packaging Features Clever Cutouts and a Curious Bear
36
Instant Oatmeal Cups
MOM Brands' Prepackaged Oatmeal Makes Prepping Breakfasts and Snacks Easy
35
Kid-Friendly Vegetable Bites
Dr. Praeger's 'Littles' Range Features Veggie Patties in Fun Shapes
34
Oatmeal Smoothie Pouches
The Munk Pack's Snack Packaging Design Caters to Adventurers of All Ages
33
Creepy Ice Pop Packaging
Zombis Are Fun Freezer Pops Where You Eat the 'Brain' Inside
32
Kid-Friendly Bean Snacks
The Happy Snack Company Makes Roasted 'FAV-VA BEANS' for Children
31
Berry Superfood Snacks
Nutra Organics' Berry Chocolate Chunk Bars are Healthy for Kids
30
Frozen Smoothie Desserts
Frill's Frozen Smoothies Are Refreshingly Simple & Healthy
29
Organic Snack Bags
'CrEATers' is an Organic Snack Branded with Minimalist Packaging
28
To-Go Chocolate Fruits
Dole Dippers Fruit and Chocolate Snacks Are Perfectly Portable
27
Morphing Yogurt Packaging
Malygina Marina's Yogurt Container Design is Animated
26
Whimsical Chocolate Bar Wrappers
Eddie Sim's Chocolate Bar Wrapper Concept Evokes Childhood
25
Silly Cereal Boxes
Hubbards' Cereal for Kids Uses Language That Appeals to Children
24
Animalistic Beverage Branding
The Panda Soft Drinks Packaging Introduces Melvin the Panda Bear
23
Peeking Snack Packaging
Packaging for These Fruit Snacks for Kids is Playful
22
Sketched Snack Packaging
This Kids' Snack Packaging Showcases Drawings Created by Children
21
Crunchy Yogurt Kits
Alpina's Portable Snack Containers Combine Cereal and Yogurt
20
Cartoony Snack Boxes
Appy Food & Drinks' Food Boxes for Kids Are Filled with Treats & Activities
19
Personified Animal Packaging
These Popcorn Packages Reveal Anthropomorphic Stereotypes
18
Kid-Friendly Breakfast Combos
Juice It Up! is Pairing Its Healthy Smoothies with Tasty Snacks
17
Personified Cookie Packaging
BisKids' Cookies for Kids Wrappers Feature Cheery Personas
16
Organic Kiddie Snacks
Organix Goodies for Kids Are Packaged with a 'No Junk Promise'
15
Squeezable Snack Pouches
Sprout Organic SMASH is a New Line of Kid-Friendly Pureed Snacks
14
Energizing Fruit Chews
Honey Stinger's Snacks Provide Sweet, Healthy Bursts of Energy
13
Interactive Yogurt Packaging
The Scooby-Doo Yogurt for Kids Features Augmented Reality Packaging
12
Child-Sized Snack Bars
The 'Curate Kids' Snack Bars are Made for Smaller Appetites
11
Kiddie Protein Bars
The Simply Protein Kids Bar Makes Protein for Kids Accessible & Enjoyable
10
Disguised Vegetable Crackers
Funley's Healthy Crackers are Branded with Fun Flavors Instead
9
Allergen-Free Ice Pops
The Ruby Rocket Ice Pops Are Free of Dairy and Gluten
8
Kid-Friendly Vegetarian Nuggets
Reinert Created a Line of Vegetarian Food for Kids
7
Educational Jam Boxes
Kissan's Jam Packed Fun Moments Contains a Healthy Snack and an Activity
6
Blended Produce Pouches
Fruigees' Natural Fruit Snacks Eliminate the Need to Wash and Peel
5
Gluten-Free Kid Snacks
The Goodkid Snack Bars are Made with Reduced Sugar and Natural Ingredients
4
Wholesome Snack Bars
YummySnack Bars Fuel Kids with Natural Ingredients
3
Portable Vegan Snacks
These Disney Fruit Crisps are a Healthy All-Natural Snack for Kids
2
Energizing Organic Waffles
Honey Stinger Waffles Help Kids Fuel Up for a Day of Activities
1
Crunchy Fruit Clusters
Brothers All Natural Turns Freeze-Dried Fruit into Crunchy Snacks
Related Ideas
Convenient Cherry Tomato Boxes
Nijasol's Special Edition Cherry Tomato Snack is Vibrant and Unique
Unsightly Oatmeal Campaigns
The Quaker 'Deliciously Ugly' Campaign Celebrates Oatmeal
Halloween-Inspired Pretzel Campaigns
Snyder’s of Hanover Debuts the 'Pretzelface' Campaign
Kid-Powered Imagination Campaigns
Lunchables' A.I. vs K.I. Proves Kids' Limitless Creativity
Kid-Friendly Functional Chocolates
FunCho Kids Helps Little Ones Rest Better, Feel Calmer & More
80s-Inspired Pet-Friendly Cereals
BARK Presents the Snack Pack of Colorful Cereal Boxes
Crave-Worthy Nutritious Food Brands
CVS Pharmacy Announced the Launch of Well Market
Literature-Inspired Packaging Designs
Bennet's Good to Read Packs are Informative
Edible Wrapper Snack Bars
One Good Thing Bars Have a No-Waste Formulation
Attractive Canned Foods
Nice Cans Launches to Make Your Pantry Sexy, Sustainable, and Delicious
Mental-Health Awareness QSR Packaging
McDonald's Alters Its Happy Meal Boxes for Mental Health
Healthy Breakfast Rebrands
Flourish Presents a New and Visually Bold Brand Identity
Bird-Shaped Food Packagings
Yu Guang and Fu Yu Han Design the Big-Billed Bird Food Concept
Candy-Scented Squish Toys
These New Squishi Products Were Created with Mondelēz International
Vibrant Snack Packaging Designs
Cooper Street Snacks Has Unveiled a New Packaging Design
Functional Flavorful Yogurt Pouches
These Yoghurt Pouches from The Collective Come in Six Options
Character-Styled Biscuit Snacks
Kinder Kinderini Biscuits are Fun and Flavorful
Cookie Re-Branding Makeovers
BrandMe Gives Lotus Bakeries a New Visual Branding
Youtuber Lunchbox Collabs
Mrbeast, Logan Paul and Ksi's 'Lunchly' Aims to Make School Lunches Fun
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Nutritious Kids Breakfast Lines
Little Spoon Expands Its Product Line, Answering Consumer Demand
Hybrid Cereal Snack Squares
Kellogg's Rice Krispies Squares & Corn Flakes are Light and Crispy
Irrisistible Chef-Crafted Cereals
Best Behavior Cereal is Made by and for Adults
Oven-Baked Fruit Bars
Once Upon a Farm is Adding New Soft-Baked Bars for Kids
Nutritious Snack Bar Ranges
Kind Snacks Debuts the 'Savory' and 'Seeds, Fruits, and Nuts' Lines
Refreshed Chocolate Bar Logos
Sterling Brands Redesigned its Kit Kat Logo to be Thicker
Kids School-Ready Oat Bars
KIND Rolled Out Two New Oat Bars for Gen Alpha Consumers
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Reformed Yogurt Packagings
Nomadic Redesigned its Packaging to Emphasize Health Benefits
Pillboxed-Shaped Fruit Cases
Kiwi Brand Zespri Debuts New Sustainable Fruit Package
Recyclable Apple Packaging Initiatives
Superfresh Growers Introduces a New Sustainable Packaging
Motherhood Cereal Boxes
Special K's Special for a Reason Debuted a Limited-Edition Box
Kid-Friendly Plant Milks
Silk Kids Delivers the Taste Kids Love and the Nutrition Parents Want
Superhero Chocolate Products
Kinder, DC and Funko Collaborated on Limited Edition Products
Organic Quick-Dissolve Baby Snacks
Little Spoon Puffs Come in Two Flavor Options
Spooky Lunch Snack Ranges
These General Mills Halloween Products Come in New and Returning Options
Squeezable Kid-Friendly Condiments
Noshi Makes Eating Fun for Kids with Organic Condiments
Refreshed Snack Packaging
Mary’s Gone Crackers Has Unveiled New Packaging Designed
Kid-Focused Nutritious Plant-Based Shakes
Kate Farms Debuts Kids Nutrition for Kids Aged One to 13
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Active Lifestyle-Supporting Campaigns
Kellogg's® Vector® Launches the Become Your Player Campaign
Healthy Habit Food Packaging
This Lidl Packaging Update Removes Elements That Appeal to Children
Cookie Brand Breakfast Cereals
Crumbl Cereal Was Created in Partnership with the WK Kellogg Co
Vibrant Better-For-You Snack Packaging
Catalina Crunch Targets Health-Conscious Consumers
Convenient Kid-Focused Snack Options
KIND Healthy Snacks Debuts a Product Line Called KIND Kids
Lunch-Friendly Cake Slices
Mr Kipling Lunchbox Slices Come in Three Flavor Options
Crispy Caramel-Flavored Cereals
Kellogg's Coco Pops Chocos Caramel is High in Fiber
Interactive Fruit Juice Packaging
Tetra Pak and Jus de Fruits Caraïbes Debut `Connected Packaging
Nutrient-Dense Baby Food Pouches
Kiddylicious Baby Food Pouches Come in Eight Varieties
Kid-Friendly Plant-Based Food Ranges
Veggy Kids Products Come in Recipes Tailored for Children
Kid-Focused Packaging Updates
The Frubes Re-Launch Brings Interactive Fun to Lunchboxes
Rebranded Food Delivery Apps
Skip Revamps Its Brand Identity to 'Skip to the Good Part'
Kid-Friendly Soft-Baked Bars
Kind Snacks Has Added a New Kind Kids Range in Two Tasty Flavors
Better-for-You Snack Rebrands
Eat Real's New Rebranding Highlights Nutritious Ingredients
Video Game-Themed Candy Branding
The Hershey Company and Nintendo Announced a New Partnership
Human-Grade Pet Food Campaigns
The Honest Kitchen Debuts a Pet Parenthood Campaign
Child-Targeted Nutritional Drinks
Bloom Kids Offers the Benefits of Greens, Superfoods and More
Immersive Cereal Cities
Kellogg's Town Welcomes Virtual Visitors in a Breakfast World
Minimal-Ingredient Cereals
The Real Cereal Company Takes Breakfast Cereal Back to Basics
Anthropomorphized Bath Products
Uoga Uoga Kids' Packaging Can Be Customized with Stickers
Kid-Friendly Freeze-Dried Snacks
Harvest Snaps' Kids Freeze-Dried Snacks Use Only 100% Whole Fruit
Vegan Food Branding Updates
Impossible Foods Gets a New Image by the Team at JKR
Kid-Friendly Squeezable Dips
Litehouse Kids Shares Flavors Inspired by Favorite Characters
Brain-Fueling Fruit Snacks
Brainiac Fruit Snacks Have Omega-3s, Choline and Lutein
Texture-Rich Yogurt Barks
General Mills Launches the YoBark Brand for Family Snacking
Gen Z Breakfast Campaigns
'Start the Day the Totino’s Way' Targets Teens Who Skip Morning Meals
Convenient Breakfast Meals
Little Spoon Has Introduced New Breakfast Options for Youth
Nostalgic Classic Snacks
Back to Nature Received a Vibrantly Bold Rebrand
Culinary Brand Packaging Redesigns
Mousline Partnered with Marks Design on Vibrant New Packages
Cheerful Healthy Snack Campaigns
Garden Veggie Snacks' YUMbelievably Delicious is Innovative
Family-Friendly Recipe Delivery Services
HelloFresh Family is Arriving for Back-to-School Season
Bug-Shaped Fruit Snacks
Annie's Introduces the Organic Bees, Bugs, & Butterflies Fruit Snacks
Musical Nut Campaigns
INC's NutTunes Campaign Reaches Gen Z Through Spotify
Kid-Friendly Movie Meals
Ono Hawaiian BBQ Launched a New Ono Keiki Meal for Moana 2
Blended Fruity Oat Snacks
Ella's Kitchen Oaty Smooshies are Made with Fruit and Oats
Football-Themed Cereal Packaging
This General Mills Football Packaging Updates Several Brands
Kid-Friendly Combo Meals
Kidfresh's Easy Combo Meals for Kids Reduce Mealtime Meltdowns
Chocolatey Cereal Snack Bars
Cadbury Brunch Choc Chip Bars are Sweetened with Chocolate and Honey
Chocolate-Covered Cookie Expansions
Ferrero is Bringing its 'Kinderini' Cookies to the U.S.
Free-From Kids Juice Boxes
Innocent Kids Juicy Water Comes in Two Flavors
Wholesome Fun-Focused Snacks
Get'ems from Gerber Turns Kids' Snacktime into Moments of Discovery
Breakfast Cereal Bagels
Thomas' Froot Loops Mini Bagels are Pre-Sliced and Snack-Sized
Skill-Building Weaning Bites
Organic Play + Learn Finger Foods by Earth's Best Help Self-Feeding
Healthy Breakfast Biscuits
ITC Sunfeast Launches the New 'Super Egg & Milk Biscuits' for Kids
Health-Minded Private Label Products
The Nice! For You Range Builds on the Walgreens Private Label
Peeling Cheese Packaging Billboards
This Babybel Billboard is Inspired by the Product's Packaging
Nostalgic Health-Conscious Snacks
Lexington Bakes Has Refreshed Its Product Offerings
Plant-Based Lunch Kits
Mighty Yum's Reformulated Kits Meet the Demands for Healthier Food
Trendy Private Label Launches
Kroger Unveils a Variety of Elevated Options for its Private Label
Adult-Targeted Milk Chocolates
Gnaw Chocolate Makes Bold Flavors That Evoke Childhood Memories
Kid-Friendly Protein Bars
Ready's Kids Whole Grain Protein Bars Come in Treat-Like Flavors
Naturally Sweetened Oat Products
Oatbox Snacks Fuse Great Taste and Guilt-Free Ingredients
Confection-Inspired Cereal Cups
These New Cereal Cups Come in Four Familiar Flavors
Kid-Friendly Hummus Cups
Little Sesame Launched a First-to-Market Hummus for Kids
Convenience-Focused Family Meals
Hain Celestial Group Highlights Convenient Snack and Meal Options
Festive Everyday Biscuit Branding
Fox’s Burton’s is Launching Festive Packaging for the Holidays
Familial Meal Kit Campaigns
HelloFresh, Hello Dinner Spotlights the Uniqueness of Households
Dietitian-Designed Infant Meals
Square Baby Offers Nutritious Meals for Infants
Food-Focused Corporate Wellness Programs
Mind Food Body Addresses Unhealthy Eating Behaviors
Low-Sugar Superhero Snack Bars
The Weetabix Oaty Bars are HFSS-Compliant
Accessible Candy Branding
Nestlé Confectionery is Trialling Accessible QR Codes
Personal Break-Emphasizing Campaigns
KIT KAT® Strives to Protect Personal Breaks at Any Cost
Interactive Family-Friendly Holiday Campaigns
Bolthouse Fresh Foods™ Runs Are You Reindeer Ready?
Savory Bear-Shaped Potato Snacks
Pom-Bear Snacks Introduced New Flavors and Branding
Youth-Focused Prebiotic Products
Beech-Nut® Launches a New Range of Prebiotic Jars and Pouches
Gourmet Organic Breakfast Bars
Little Gourmet Released a Set of Child-Friendly Breakfast Bars
Free-From Kid-Friendly Yogurts
Onken Kiddos Yogurt is Made with Three Ingredients
Nutty High-Protein Oats
Quaker Protein Peanut Butter is Flavorful and Satisfying
Veggie-First Children's Meals
Lil’ Gourmets Meal Pouches Make Feeding Kids Vegetables Easy
Nutritious School-Targeted Cereals
Nature’s Path EnviroKidz Cereal USDA Organic School-Compliant
Child-Friendly Oat Smoothies
Three Robins Little Smoothie Comes in Two Flavors
Interactive Juice Packaging
Gulf Union Foods Launched Fun Connected Packaging for its Juices
Organic Toddler Snack Lines
Little Bellies Has Expanded Its Reach in Canada
Healthy Superhero-Themed Snacks
Too Yumm! Teams Up with Marvel to Launch a Range of Healthy Snacks
QR Code Turkey Branding
This New Butterball Branding Encourages Consumers to Engage with the Brand
Free-From Kid-Friendly Cereals
Mom’s Best Cereals Now Come in Two New Flavor Options
Kid-Friendly Cooked Meat Snacks
Golden Acre Foods Billy Bear Snacks Feature Meat and Vegetables
Playful Baked Good Branding
Whaoo! Filled Crêpes Have Been Rebranded to Target Parents
Nutrient-Dense Snack Products
Tosi Products are Introducing New Recipes and Branding
Nutritious Toddler Snack Ranges
The Latest Once Upon a Farm Products Come in Three Varieties
High-Quality Chocolatey Marshmallow Treats
Mallow & Marsh Products Boast a Permissible Profile
Cheeky Candy Campaigns
This Kinder Bueno Campaign Targets Millennial and Gen Z Consumers
Crunchy Toddler Fruit Snacks
That's it. Organic Fruit Crunchables Come in Two Flavors
Breakfast Brand Digital Platforms
Kellogg’s Town Engages Fans in an Entertaining and Personal Way
Nostalgic Seasonal Snack Campaigns
This Tyrrells Campaign Encourages Holiday Snacking
Farmer-Celebrating Egg Branding
This New NestFresh Branding Puts Farmers in the Spotlight
Modernized Soup Packaging Designs
Zoup! Specialty Products Undergoes a Rebranding Initiative
Connected Packaging Updates
Appetite Creative Revamps its Connected Packaging with Tetra Pak
Retro Snack Rebrands
Back to Nature Unveils California-Inspired Nostalgic Packaging Design
Dynamic Carrot Collections
Bolthouse Fresh Foods Unveils Sustainable Packaging for Three Products
Banana Bread Biscuit Snacks
Organix Banana Bread Biscuits are Suited for Kids 12-Months and Up
Tasty Nutritious Snack Campaigns
ALOHA Launches the Deliciously Satisfying Campaign
Cartoon-Branded Tomato Snacks
NatureSweet PAW Patrol Cherubs To Go are Ready to Eat
Football-Themed Cereal Promotions
This Weetabix On-Pack Promo is Being Run with The FA in the UK
Creepy Autumnal Snack Packaging
Walkers Halloween Packs Transform Classic Snacks
Reflection-Encouraging Edible Oil Campaigns
Simply Fresh Marks the New Year with a New Campaign
Inclusive Rice Snack Packaging
Rice Krispies Unveils its Braille Packaging and Writable Wrapper
Premium Kitten Nutrition Pouches
The Sheba Kitten Range Includes Two Options
Halloween-Ready Snack Bars
Clif Kid Zbar Halloween Mini Bars are Ready for Trick-or-Treaters
Sugar Spread Packaging Updates
Fearne & Rosie Taps Bun Studio for its New Tesco Packaging Designs