This Kids' Snack Packaging Showcases Drawings Created by Children
Laura McQuarrie — February 5, 2015 — Lifestyle
References: marcandfisa & packagingoftheworld
This creative kids' packaging for Society with a Natural Taste #1 was created by designer Nina Itov, with help from some kids.
The snack box packaging features a vibrant scheme that shows off the flavorful fruit snacks with the "colors of Crayons." On the boxes, fruits and vegetables are animated with drawings that were actually created by children, giving the boxes an authentically whimsical and imaginative aesthetic. Some of the scenarios that are depicted on the boxes include bananas holding parsley leaves, carrots in tutus tickling pears, as well as a broccoli and an apple sharing a good laugh. Playing off of the handmade drawing concept, the sides of the boxes include colorful lettering that looks as if it was added to the packaging by the hand of a child rather than an adult.
The snack box packaging features a vibrant scheme that shows off the flavorful fruit snacks with the "colors of Crayons." On the boxes, fruits and vegetables are animated with drawings that were actually created by children, giving the boxes an authentically whimsical and imaginative aesthetic. Some of the scenarios that are depicted on the boxes include bananas holding parsley leaves, carrots in tutus tickling pears, as well as a broccoli and an apple sharing a good laugh. Playing off of the handmade drawing concept, the sides of the boxes include colorful lettering that looks as if it was added to the packaging by the hand of a child rather than an adult.
Trend Themes
1. Handmade Packaging - Opportunity for designers to create packaging that incorporates authentic and whimsical artwork created by children.
2. Authentic Aesthetics - Opportunity to create packaging that appeals to consumers with its hand-drawn, imaginative design.
3. Interactive Packaging - Opportunity to engage consumers by incorporating interactive elements, such as colorful lettering and playful scenarios, on snack packaging.
Industry Implications
1. Food and Beverage - Opportunity for snack companies to differentiate their products by using creative, child-inspired packaging.
2. Design and Art - Opportunity for designers to collaborate with children and create unique packaging designs.
3. Promotional Products - Opportunity for companies to use handmade packaging to create memorable promotional products that resonate with consumers.
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