These Vegetarian Food Packages for Kids Makes Meat-Free Options Friendly
Laura McQuarrie — December 5, 2014 — Life-Stages
References: behance.net
Kids can be picky eaters when it comes to vegetables, but these vegetarian food package designs by Kate Weiner make meat-free alternatives seem friendly.
'Vebbies' includes a variety of soy-based products targeted towards kids, including imitation bacon, burgers, nuggets, sausages and lunch meat slices. Each of the packages includes an adorable illustration of each food type with a smiling face, proving that being a herbivore is kind, but it doesn't mean you have to miss out on some of the best comfort foods out there. On most of the packages, shoppers are able to get a peek at the actual products inside, reinforcing just how much the mock meat options resemble actual animal products. Although taste is what will ultimately determine if kids are won over or not, these packages sell the soy-based foods pretty well.
'Vebbies' includes a variety of soy-based products targeted towards kids, including imitation bacon, burgers, nuggets, sausages and lunch meat slices. Each of the packages includes an adorable illustration of each food type with a smiling face, proving that being a herbivore is kind, but it doesn't mean you have to miss out on some of the best comfort foods out there. On most of the packages, shoppers are able to get a peek at the actual products inside, reinforcing just how much the mock meat options resemble actual animal products. Although taste is what will ultimately determine if kids are won over or not, these packages sell the soy-based foods pretty well.
Trend Themes
1. Kid-friendly Vegetarian Food - Creating vegetarian food packaging designed specifically for kids can make meat-free options more appealing and approachable for young consumers.
2. Adorable Food Illustrations - Incorporating cute and cheerful illustrations of vegetarian food on packaging can create a positive emotional connection with consumers, especially children.
3. Transparent Packaging - Utilizing transparent packaging that allows consumers to see the actual soy-based products inside can enhance trust and demonstrate the resemblance to meat products.
Industry Implications
1. Food Packaging - The food packaging industry can explore designing packages that cater to children, using appealing illustrations and transparent elements to promote vegetarian food products.
2. Vegetarian Food - The vegetarian food industry can leverage attractive and kid-friendly packaging to market their products to a younger audience, helping to expand their customer base.
3. Children's Food - The children's food industry can partner with vegetarian food brands to develop packaging that features attractive illustrations and transparent elements, making healthy options more appealing to kids.
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