The Nice! For You Range Builds on the Walgreens Private Label
Michael Hemsworth — July 17, 2024 — Lifestyle
References: walgreens & drugstorenews
The Nice! For You range is a new tier of the Walgreens private label brand that's targeted towards helping customers find food choices that will aid them in their journey towards an overall healthier lifestyle.
The products are all crafted with no artificial sweeteners, artificial flavors, high-fructose corn syrup or synthetic dyes, while many are also gluten-free and organic. The product range includes more than 150 items to choose from including dried fruit, frozen foods, nuts and trail mixes, oat meal, jerky and more to ensure there's something for everyone. The private label brand expansion comes at a time when many companies are doubling down on in-house products to satisfy increased consumer demand for high-quality value products.
Executive Vice President, President, Chief Customer Officer Tracey Brown spoke on the Nice! For Your range saying, "According to recent research from Statista, nearly half of all Americans are trying to make better food choices. The evolution of our Nice! brand is designed to offer an efficient, highly relevant customer experience that meets their changing needs and preferences, while maintaining our commitment to deliver high quality products that taste great at an incredible value.”
The products are all crafted with no artificial sweeteners, artificial flavors, high-fructose corn syrup or synthetic dyes, while many are also gluten-free and organic. The product range includes more than 150 items to choose from including dried fruit, frozen foods, nuts and trail mixes, oat meal, jerky and more to ensure there's something for everyone. The private label brand expansion comes at a time when many companies are doubling down on in-house products to satisfy increased consumer demand for high-quality value products.
Executive Vice President, President, Chief Customer Officer Tracey Brown spoke on the Nice! For Your range saying, "According to recent research from Statista, nearly half of all Americans are trying to make better food choices. The evolution of our Nice! brand is designed to offer an efficient, highly relevant customer experience that meets their changing needs and preferences, while maintaining our commitment to deliver high quality products that taste great at an incredible value.”
Trend Themes
1. Clean Label Products - The exclusion of artificial ingredients and inclusion of gluten-free and organic options align with consumers' increasing preference for clean and transparent labeling.
2. Private Label Brand Expansion - The strategic expansion of private labels to include health-oriented products reflects a shift towards in-house brands meeting higher consumer expectations for quality and affordability.
3. Health-conscious Snacking - The diverse range of health-minded snacks, such as dried fruits and trail mixes, caters to the growing trend of consumers seeking nutritious yet convenient snacking options.
Industry Implications
1. Retail - Retailers are increasingly leveraging private labels to capture market share by offering exclusive, health-focused alternatives to national brands.
2. Food and Beverage - The food and beverage industry is seeing a rise in demand for products free from artificial additives and rich in organic and gluten-free options.
3. Health and Wellness - In the health and wellness sector, there's a significant market for products that support healthier lifestyles, driven by informed consumer choices.
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