HelloFresh Family is Arriving for Back-to-School Season
Michael Hemsworth — July 31, 2024 — Lifestyle
References: hellofresh & progressivegrocer
The HelloFresh Family menu is the latest offering from the recipe delivery service that's targeted towards families looking to back the back-to-school transition a little easier.
The menu includes such options as Build-a-Plate, the Six-Serving Meal Plan, Big Batch, Kid-Oriented options and Ready in 20 Minutes or Under, which are each targeted towards the particular needs of families. This will make the process of families being able to have enough food on hand to feed everyone far easier. The new menu will help to expand the brand beyond its existing menu that's often targeted towards couples.
The HelloFresh Family menu is launching alongside a partnership with No Kid Hungry that will see the brand donating $1 for every HelloFresh kids meal purchased during September.
The menu includes such options as Build-a-Plate, the Six-Serving Meal Plan, Big Batch, Kid-Oriented options and Ready in 20 Minutes or Under, which are each targeted towards the particular needs of families. This will make the process of families being able to have enough food on hand to feed everyone far easier. The new menu will help to expand the brand beyond its existing menu that's often targeted towards couples.
The HelloFresh Family menu is launching alongside a partnership with No Kid Hungry that will see the brand donating $1 for every HelloFresh kids meal purchased during September.
Trend Themes
1. Build-a-plate Options - Customization of meals to cater to individual family member preferences, providing a flexible dining experience.
2. Quick Prep Meals - Introduction of meals that can be prepared in 20 minutes or less, aligning with busy family schedules.
3. Six-serving Meal Plans - Provision of larger portion meal plans that ensure families have enough food, reducing the need for multiple meal preparations.
Industry Implications
1. Recipe Delivery Services - Expansion of targeted meal plan offerings to accommodate diverse customer needs including family and children.
2. Non-profit Partnerships - Collaboration between food delivery services and charitable organizations to promote social causes, enhancing brand image.
3. Family-focused Food Products - Development of kid-oriented and large portion food products catering specifically to family consumption patterns.
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