The Backs of Kix Cereal Boxes Contain Cutouts for Playtime
Laura McQuarrie — April 22, 2015 — Life-Stages
References: kixcereal & thedieline
While there are many cereal boxes that contain a toy for kids to find, Kix Cereal takes a different approach with Storybox, turning the product box itself into the components for play. The "pop-out and play" cereal boxes are branded with bright characters and disks that can be cut out and assembled into imaginative new forms like jellyfish, race cars and robot-shaped creatures. By turning the packaging from an object to be recycled into a toy, this is a huge part of fostering creativity and sustainability in young ones.
As well as taking the form of tangible paper dolls, the cutouts on the cereal boxes also live on as digital storybook characters which can be interacted with online or through a mobile device.
As well as taking the form of tangible paper dolls, the cutouts on the cereal boxes also live on as digital storybook characters which can be interacted with online or through a mobile device.
Trend Themes
1. Sustainable Packaging Toys - Turning packaging from an object to be recycled into a toy provides a huge opportunity for sustainable and eco-friendly packaging innovation.
2. Interactive Packaging - Incorporating digital components into packaging not only makes it more engaging, but also opens up new opportunities for consumer interaction and brand engagement.
3. Imaginative Cutouts - Incorporating cutouts into packaging that can be assembled into creative new forms fosters creativity and imagination in young children.
Industry Implications
1. Food Packaging - Innovative packaging can enhance product differentiation and offer a unique value proposition for food brands.
2. Toy Manufacturing - Packaging as a component of play presents an opportunity for toy manufacturers to explore new forms of play and engagement with their products.
3. Advertising and Marketing - Interactive packaging and sustainable packaging toys present opportunities for brands to enhance their customer engagement and brand identity.
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