'CrEATers' is an Organic Snack Branded with Minimalist Packaging
Ady Floyd — September 16, 2015 — Life-Stages
References: behance.net & packageinspiration
Designer Tristan Dollinger created the simple packaging for CrEATers snacks using minimalist designs to boast the simple ingredients. All of the snacks produced by this brand are organic, healthy and appeal to children through the playful use of cartoon animals on the packaging labels.
The organic snacks for kids come in pure white pouches with a resealable zipper at the top. The front of the packages feature pastel-colored animals like penguins, a duck and an owl. The packages then read the brand's name, the snack and the flavor. In order to reflect the contents each label the design uses simple writing and little graphics to make a clean and appealing brand image.
The idea is for CrEATers to appeal to children between the ages of five and 12 in order to encourage healthy lifestyles at early ages.
The organic snacks for kids come in pure white pouches with a resealable zipper at the top. The front of the packages feature pastel-colored animals like penguins, a duck and an owl. The packages then read the brand's name, the snack and the flavor. In order to reflect the contents each label the design uses simple writing and little graphics to make a clean and appealing brand image.
The idea is for CrEATers to appeal to children between the ages of five and 12 in order to encourage healthy lifestyles at early ages.
Trend Themes
1. Minimalist Packaging - Brands can create simple but appealing packaging designs to highlight their organic and healthy ingredients.
2. Organic Snacks for Kids - There is a growing demand for organic and healthy snacks that appeal to children and encourage healthy lifestyles from an early age.
3. Playful Packaging Design - Brands can incorporate playful designs and cartoon characters on their packaging to appeal to children and create a fun snacking experience.
Industry Implications
1. Organic Food Industry - The organic food industry can explore new product lines and marketing strategies targeting children and their parents to encourage healthy eating habits.
2. Snack Food Industry - The snack food industry can innovate by producing more organic and healthy snack options with simple and playful packaging designs.
3. Kids' Food Industry - The kids' food industry can focus on offering more organic, healthy and fun food options that appeal to children and support their healthy development.
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