Hubbards' Cereal for Kids Uses Language That Appeals to Children
Laura McQuarrie — April 22, 2015 — Life-Stages
References: hubbards.co.nz & thedieline
Bugs, mud, ice cream and cookies are a few of the bold words that jump out to young ones on the boxes for Hubbards' cereal for kids. While names like Neapolitan Super Pops and Berry Tricks Mix might seem unhealthy to parents, reading some of the smaller print reveals the truly wholesome nature of the cereal with (important, but less exciting) words like fiber, nutrients and whole grains.
Rather than creating a box stamped with cute cartoon characters, Hubbards Kids uses images and text that speaks to children in a language they understand. When creating this packaging, Coats Design describes that it sought to channel the "chaotic, fun and random nature of kids’ minds," especially their "mind farts."
Rather than creating a box stamped with cute cartoon characters, Hubbards Kids uses images and text that speaks to children in a language they understand. When creating this packaging, Coats Design describes that it sought to channel the "chaotic, fun and random nature of kids’ minds," especially their "mind farts."
Trend Themes
1. Child-centric Packaging - Exploring creative ways to engage children through packaging design, such as using bold words and images that resonate with kids' interests and imagination.
2. Transparent Nutrition Messaging - Incorporating clear and concise nutrition information on packaging, which educates parents about the wholesome nature of the product while still appealing to children with exciting visuals and language.
3. Embracing Chaos and Playfulness - Developing packaging concepts that capture the energetic and spontaneous nature of kids' minds, leveraging colorful and creative designs that spark joy and curiosity.
Industry Implications
1. Food Packaging - Finding new ways to present food products in visually appealing and engaging ways, especially when targeting children and families.
2. Cereal Manufacturing - Exploring innovative approaches in cereal production and marketing, emphasizing nutrition and creativity in product design to attract both children and parents.
3. Marketing and Advertising - Adapting marketing strategies to effectively communicate with children, employing language, imagery, and design elements that resonate with the target audience and drive brand loyalty.
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