Frozen Fun is a Whimsical Ice Cream Packaging Concept
Laura McQuarrie — October 22, 2014 — Life-Stages
References: behance.net & behance.net
Frozen Fun is a novel ice cream packaging concept by Amy Chau that introduces three unusual ice cream flavors like circus acts. With flavors like Tomato, Carrot and Pepper, each of these frozen vegetable-flavored ice cream treats is packaged to be particularly appealing to kids.
The containers take inspiration from circus tents, featuring colorful shapes and adorable detailing on the back that styles the pure ingredient list like a ticket for admission to the big top. The pointy ice cream containers might not be the most ideal for storing in the freezer at home since they can't easily be stacked one on top of another, but the cute dessert containers might not be around for very long anyways if kids are happy to help make the ice cream inside disappear.
The containers take inspiration from circus tents, featuring colorful shapes and adorable detailing on the back that styles the pure ingredient list like a ticket for admission to the big top. The pointy ice cream containers might not be the most ideal for storing in the freezer at home since they can't easily be stacked one on top of another, but the cute dessert containers might not be around for very long anyways if kids are happy to help make the ice cream inside disappear.
Trend Themes
1. Unconventional Flavors - There is a growing trend for introducing unusual flavors, like vegetables, into ice cream treats.
2. Novel Packaging Concepts - Creative and appealing packaging designs that cater to kids are becoming popular in the ice cream industry.
3. Child-centric Marketing - Brands are focusing on creating ice cream products and packaging that are fun and attractive to children.
Industry Implications
1. Food Packaging - Innovative packaging solutions for ice cream and other food products offer opportunities for disruptive innovation in the packaging industry.
2. Frozen Desserts - The frozen dessert industry can explore the creation of unique and unconventional flavors to cater to evolving consumer preferences.
3. Children's Food Products - The market for children's food products, including ice cream, presents opportunities for disruptive innovation in terms of flavors, packaging, and marketing strategies.
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