Kellogg's Rice Krispies Squares & Corn Flakes are Light and Crispy
Michael Hemsworth — July 3, 2024 — Lifestyle
References: kelloggs & grocerytrader
The Kellogg's Rice Krispies Squares & Corn Flakes have been shown off by the brand as a new product in the UK market that's crafted with taste, texture and quality in mind.
The snack bar features the signature Rice Krispies Square recipe with the namesake cereal and marshmallow, but infuses the recipe with Corn Flakes cereal for an added touch of crispy texture. The final result is a sweet, perfectly crunchy snack that's great for packing into lunches or as a portioned treat to enjoy for dessert. The treats are making their way to Morrisons and select discounters this week before heading to Asda and Tesco later in the year.
Snacks Activation Brand Lead Sam Harper spoke on the Kellogg's Rice Krispies Squares & Corn Flakes saying, "Corn Flakes have always been a much loved and celebrated part of Kellogg’s history. To be able to combine such a classic cereal product with the UK’s leading treat segment snack brand is extremely exciting. We can’t wait to see what Squares’ fans make of this new and iconic offering!”
The snack bar features the signature Rice Krispies Square recipe with the namesake cereal and marshmallow, but infuses the recipe with Corn Flakes cereal for an added touch of crispy texture. The final result is a sweet, perfectly crunchy snack that's great for packing into lunches or as a portioned treat to enjoy for dessert. The treats are making their way to Morrisons and select discounters this week before heading to Asda and Tesco later in the year.
Snacks Activation Brand Lead Sam Harper spoke on the Kellogg's Rice Krispies Squares & Corn Flakes saying, "Corn Flakes have always been a much loved and celebrated part of Kellogg’s history. To be able to combine such a classic cereal product with the UK’s leading treat segment snack brand is extremely exciting. We can’t wait to see what Squares’ fans make of this new and iconic offering!”
Trend Themes
1. Hybrid Snack Innovations - By merging different beloved cereal brands into a single product, companies can create unique and nostalgic snack experiences.
2. Crispy Texture Fusion - Introducing diverse textures in snack products can elevate the eating experience and cater to consumers seeking variety.
3. Portioned Dessert Treats - Creating portion-controlled sweet snacks addresses the demand for convenient and indulgent yet manageable dessert options.
Industry Implications
1. Food and Beverage - Innovative snack products that combine multiple popular brands can capture a broader audience and boost sales.
2. Retail and Grocery - Partnering with major retailers to launch exclusive snack products can drive foot traffic and create excitement among consumers.
3. Packaged Goods - Developing hybrid snack products that offer unique textures and flavors can differentiate a brand in a crowded marketplace.
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