The Munk Pack's Snack Packaging Design Caters to Adventurers of All Ages
Laura McQuarrie — September 15, 2014 — Lifestyle
References: munkpack & thedieline
The Munk Pack has a snack packaging design that looks an awful lot like a healthy baby food snack, but it's designed for nature lovers of all ages. Each of the oatmeal-based fruit snacks has a camping theme, which comes across on the packaging for the pouches. The ready-to-eat packs are just as ideal for kids as they are for adults, since they can be easily tucked away in a backpack, ready to refuel you after cycling, hiking or even sitting at a desk and working.
Looking for more options than snack bars, The Munk Pack founders began developing their own oatmeal smoothie recipes in resealable pouches. The wholesome snacks come in three flavors, including Apple Cinnamon Oatmeal with Quinoa, Blueberry Acai Oatmeal with Flax and Raspberry Coconut Oatmeal.
Looking for more options than snack bars, The Munk Pack founders began developing their own oatmeal smoothie recipes in resealable pouches. The wholesome snacks come in three flavors, including Apple Cinnamon Oatmeal with Quinoa, Blueberry Acai Oatmeal with Flax and Raspberry Coconut Oatmeal.
Trend Themes
1. Oatmeal Smoothie Pouches - Opportunity for innovative, convenient and nutritious snack options in resealable pouches for on-the-go consumers.
2. Camping-themed Packaging - Opportunity to create unique and appealing packaging designs that cater to nature lovers and outdoor enthusiasts.
3. Expanding Snack Options - Opportunity to expand snack options beyond traditional bars and cater to a wider range of consumer preferences and dietary needs.
Industry Implications
1. Food and Beverage - Opportunity for the food and beverage industry to create and market innovative snack products for convenience-seeking consumers.
2. Packaging - Opportunity for the packaging industry to develop creative and functional packaging designs that enhance product appeal and convenience.
3. Outdoor and Adventure - Opportunity for the outdoor and adventure industry to collaborate with food manufacturers and create snacks tailored for outdoor activities and adventures.
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