Don’t Miss Out! Future Festival Early Bird Pricing Ends Soon
×
Ideas
Explore the world's #1 largest database of ideas and innovations, with 485,841 inspiring examples.
Trend Reports
Discover why 1,309 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 101,644 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,309 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 101,644 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,236 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Dashboard
Track your market, topics and categories. Plus, collect favorite articles, build custom lists and filter down to your next opportunity!
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 485,841 cutting edge ideas.

Minimal-Ingredient Cereals

Clean the Sky - Positive Eco Trends & Breakthroughs

The Real Cereal Company Takes Breakfast Cereal Back to Basics

— January 29, 2025 — Lifestyle
Rice crisp and cornflake cereals have remained popular for a reason—timeless, comforting simplicity—and The Real Cereal Company sets itself apart by embracing this foundation, stripping back to pure, wholesome ingredients.

Within the last few years, the breakfast cereal category has been transformed with an influx of better-for-you products that specifically speak to consumers in search of high-protein, fiber-rich, grain-free, or plant-based options. The Real Cereal Company sets itself apart by going back to the basics with a 2-SKU lineup centered on real, healthy ingredients.

While The Real Cereal Company's Organic Rice Crisps are made with only organic brown rice, the Organic Corn Flakes contain just two ingredients: corn grits and sea salt. These zero-sugar, gluten-free, non-GMO cereals simply deliver the flavor and crunch all ages can appreciate without preservatives or artificial sweeteners in the way.
Trend Themes
1. Minimalist Food Products - A focus on fewer ingredients in food products appeals to health-conscious consumers seeking simplicity and purity in their diet.
2. Back-to-basics Nutrition - Brands are revisiting traditional food recipes with a commitment to wholesome ingredients free from additives, catering to a market weary of over-engineered foods.
3. Clean Label Demand - Consumers increasingly prioritize transparency, leading to a rise in products with clear, straightforward ingredient lists.
Industry Implications
1. Organic Food - The organic food industry is booming as consumers seek out cereals that promise organic ingredients and reject synthetic additives.
2. Gluten-free Products - Demand for gluten-free products is surging, offering a lucrative market for companies producing cereal options that align with these dietary needs.
3. Health-conscious Snacking - An industry shift towards health-focused snacks is evident, driven by consumer interest in options that align with nutritional and lifestyle goals like zero-sugar and non-GMO.
7.3
Score
Popularity
Activity
Freshness