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The Real Cereal Company Takes Breakfast Cereal Back to Basics
Laura McQuarrie — January 29, 2025 — Lifestyle
References: realcereal & nosh
Rice crisp and cornflake cereals have remained popular for a reason—timeless, comforting simplicity—and The Real Cereal Company sets itself apart by embracing this foundation, stripping back to pure, wholesome ingredients.
Within the last few years, the breakfast cereal category has been transformed with an influx of better-for-you products that specifically speak to consumers in search of high-protein, fiber-rich, grain-free, or plant-based options. The Real Cereal Company sets itself apart by going back to the basics with a 2-SKU lineup centered on real, healthy ingredients.
While The Real Cereal Company's Organic Rice Crisps are made with only organic brown rice, the Organic Corn Flakes contain just two ingredients: corn grits and sea salt. These zero-sugar, gluten-free, non-GMO cereals simply deliver the flavor and crunch all ages can appreciate without preservatives or artificial sweeteners in the way.
Within the last few years, the breakfast cereal category has been transformed with an influx of better-for-you products that specifically speak to consumers in search of high-protein, fiber-rich, grain-free, or plant-based options. The Real Cereal Company sets itself apart by going back to the basics with a 2-SKU lineup centered on real, healthy ingredients.
While The Real Cereal Company's Organic Rice Crisps are made with only organic brown rice, the Organic Corn Flakes contain just two ingredients: corn grits and sea salt. These zero-sugar, gluten-free, non-GMO cereals simply deliver the flavor and crunch all ages can appreciate without preservatives or artificial sweeteners in the way.
Trend Themes
1. Minimalist Food Products - A focus on fewer ingredients in food products appeals to health-conscious consumers seeking simplicity and purity in their diet.
2. Back-to-basics Nutrition - Brands are revisiting traditional food recipes with a commitment to wholesome ingredients free from additives, catering to a market weary of over-engineered foods.
3. Clean Label Demand - Consumers increasingly prioritize transparency, leading to a rise in products with clear, straightforward ingredient lists.
Industry Implications
1. Organic Food - The organic food industry is booming as consumers seek out cereals that promise organic ingredients and reject synthetic additives.
2. Gluten-free Products - Demand for gluten-free products is surging, offering a lucrative market for companies producing cereal options that align with these dietary needs.
3. Health-conscious Snacking - An industry shift towards health-focused snacks is evident, driven by consumer interest in options that align with nutritional and lifestyle goals like zero-sugar and non-GMO.
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