Varvara Komarova's Snack Packaging Concept Doubles as a Toy for Kids
Laura McQuarrie — January 12, 2015 — Eco
References: behance.net & behance.net
To encourage kids to play and become more mindful of the effect wasteful packaging has on the environment, Varvara Komarova developed this fun snack packaging concept. Named, 'BOOMASH,' the snack cartons take the forms of cubes, triangles and geometric spheres that have interlocking sides.
Filled with dried fruit snacks, once the cartons are empty, kids are able to take them apart and begin creating imaginative building block structures from the packaging components. Each of the pieces are able to interlock with one another, so with more snacking, kids also get more toys. In addition to promoting creative play, the BOOMASH packaging also manages to instill ideas in kids like healthy eating and giving items a second life as something entirely new.
Filled with dried fruit snacks, once the cartons are empty, kids are able to take them apart and begin creating imaginative building block structures from the packaging components. Each of the pieces are able to interlock with one another, so with more snacking, kids also get more toys. In addition to promoting creative play, the BOOMASH packaging also manages to instill ideas in kids like healthy eating and giving items a second life as something entirely new.
Trend Themes
1. Eco-friendly Packaging - Developing packaging concepts that promote sustainability and encourage kids to become more mindful of wasteful packaging, like BOOMASH by Varvara Komarova.
2. Interactive Packaging - Creating snack packaging concepts that double as toys, like BOOMASH by Varvara Komarova, to engage and entertain kids.
3. Creative Play - Designing packaging that encourages imaginative play and allows kids to build structures from the packaging components, like BOOMASH by Varvara Komarova.
Industry Implications
1. Food Packaging - Incorporating innovative and interactive packaging concepts, like BOOMASH by Varvara Komarova, to attract and engage young consumers in the food industry.
2. Toy Manufacturing - Partnering with snack companies to create packaging concepts like BOOMASH by Varvara Komarova that can be repurposed as toys, expanding the product offerings and capturing the attention of kids.
3. Sustainable Design - Exploring eco-friendly packaging solutions, such as BOOMASH by Varvara Komarova, that promote environmental consciousness and encourage recycling.
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