These Popcorn Packages Reveal Anthropomorphic Stereotypes
Mishal Omar — January 31, 2017 — Lifestyle
References: bandb-studio & packagingoftheworld
The London Popcorn Company is offering a new collection of popcorn packages that feature imagery designed to be reminiscent of the stereotypical characters that can be found in London, England.
The collection is offered in four different flavors that include Caramel & Espresso, Sour Cream and Black Pepper, Lightly Salted and Sweet & Salty – each represented by its own color scheme on the packaging. Each individual flavor is also represented by an anthropomorphic animal that was designed to look like London stereotypes -- a cat dressed as a businessman, a squirrel dressed as a construction worker, a deer pushing its child in a stroller while exercising and a fox that looks like an older gentleman.
These popcorn packages were made to ensure that they are able to stand out among similar products in the market.
The collection is offered in four different flavors that include Caramel & Espresso, Sour Cream and Black Pepper, Lightly Salted and Sweet & Salty – each represented by its own color scheme on the packaging. Each individual flavor is also represented by an anthropomorphic animal that was designed to look like London stereotypes -- a cat dressed as a businessman, a squirrel dressed as a construction worker, a deer pushing its child in a stroller while exercising and a fox that looks like an older gentleman.
These popcorn packages were made to ensure that they are able to stand out among similar products in the market.
Trend Themes
1. Personified Animal Packaging - Using anthropomorphic animal characters on product packaging to create novelty and brand differentiation.
Industry Implications
1. Food Packaging - Exploring creative packaging designs for food products to attract consumers and increase sales.
2. Marketing and Advertising - Leveraging anthropomorphic characters in packaging as a marketing strategy to generate brand recognition and consumer engagement.
3. Consumer Goods - Introducing unique and eye-catching packaging designs to enhance product appeal and create a competitive advantage in the consumer goods industry.
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