Frill's Frozen Smoothies Are Refreshingly Simple & Healthy
Laura McQuarrie — January 6, 2015 — Lifestyle
References: frill.eu & thedieline
Not a frozen yogurt or an ice cream, Frill is a new frozen smoothie line that aims to distinguish itself as a new type of chilled dessert on the market. Frill is free of gluten and lactose, which also makes it vegan-friendly. Appealing to kids and adults with its adorable polar-inspired packaging, the treat delivers 10 times the amount of fiber found in ice cream, with no added sugar.
Despite the name of this range, Frill, the frozen smoothies are simple and straightforward with flavors like Intense Chocolate, Fresh Strawberry and Bursting Berries. With the growing demand for healthy products and the popularity of green smoothies, there’s also a vivid Refreshing Green smoothie that’s bound to be the greenest treat in the grocery store’s frozen dessert aisle.
Despite the name of this range, Frill, the frozen smoothies are simple and straightforward with flavors like Intense Chocolate, Fresh Strawberry and Bursting Berries. With the growing demand for healthy products and the popularity of green smoothies, there’s also a vivid Refreshing Green smoothie that’s bound to be the greenest treat in the grocery store’s frozen dessert aisle.
Trend Themes
1. Healthy Frozen Desserts - Creating more frozen desserts with healthy and organic ingredients is an opportunity for disruptive innovation
2. Alternative to Ice Cream - Developing new and unique chilled desserts that are not ice cream or frozen yogurt can be a disruptive innovation opportunity
3. Sustainable Packaging - Switching to eco-friendly and sustainable packaging materials like Frill's polar-inspired packaging can help reduce environmental impact
Industry Implications
1. Frozen Dessert Industry - Innovations in creating healthier and unique frozen desserts like Frill can help create a new subcategory in the frozen dessert industry
2. Organic Food Industry - Introducing more organic and vegan-friendly frozen treats like Frill can disrupt the traditional frozen dessert industry and create new opportunities for organic food industry players
3. Packaging Industry - Designing sustainable and eco-friendly packaging solutions for frozen desserts can help reduce environmental impact and appeal to conscious consumers
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