Branding and packaging have the power to transform a product; while fruit packaging innovation doesn't seem like a revolutionary idea on the surface, sometimes a simple idea can go a long way.
For instance, Bigger Harvest designed a packaging concept that combined two foods in one. Though the products being sold were tangerines, the packaging came in an orange net shaped like a carrot. It is this type of fusion and conceptualization that keeps us guessing. Packaging that combines elements of play, whimsy and surprise, as well as excellent design technique, will continue to grab our attention.
Other examples of fruit branding include the Shake It Up smoothie packaging, which keeps the ingredients separate for a more intense flavor. Each carton is an easily stackable fruit-shaped carton, which alludes to its content.
25 Fruit Packaging Innovations
From Masquerading Food Merchandise to Sliceable Snack Cartons:
Vasiliki Marapas — Apr 9, 2014 — Lifestyle
25
Nutrition-Focused Branding
RAW by Lauren Nicole Foot Uses Text to Highlight Health Benefits
24
Masquerading Food Merchandizing
A Bigger Harvest Packaging Dresses Fruits Up as Vegetables
23
Animated Produce Packaging
This Raspberry Packaging Might Eat Your Fruit Before You Get a Chance
22
Vibrant Slice Branding
Strange Fruit Packaging Serves a Taste of Exotic with a Stimulating Look
21
Clever Kiwi Branding
These Kiwi Snack Packs Include Personified and Animated Graphics
20
Refreshed Fruit Product Packaging
Mirim Seo's 'Ugly Fruit' Makes the Color of Old Fruit Look New
19
Basic Patterned Branding
Cal Valls Juice Packaging Features Simple Ingredient-Inspired Motifs
18
Funky Fruit Branding
SunFeel Packaging Emphasizes the True Solar Exposure of its Farmed Foods
17
Geometric Pear Packaging
Katarzyna Soltysiak's Fruit Cage Containers Are Designed for Fresh Fruit
16
Eco Orange Packaging
This VitaPack Fruit Carrier Boasts a Collapsible and Sustainable Design
15
Uniquely Shaped Fruit Branding
WTRMLN WTR Packaging Reshapes a Sweet Natural Treat Around a Bottle
14
Dressed Edible Branding
Eroski Juice Packaging Emphasizes the Character Behind the Beverages
13
Literal Fruit-Shaped Logos
This Juice Packaging Concept Scrumptiously Combines Edible and Alphabet
12
Fruit Inspired Office Essentials
The Fruits Block by Ko. Machiyama is Refreshingly Clever
11
Organ-Inspired Fruits
Farmer Hiroichi Kimura Has Harvested the First Heart-Shaped Watermelon
10
Sliceable Snack Cartons
Shake It Up Smoothie Packaging Compartmentalizes its Constituents
9
Graphic Pomegranate Packaging
Granada Pomegranate's Branding Encourages Sustainability
8
Stenciled Fruit Juice Labels
This Organic Juice Company Uses Outlined Fruits to Showcase Flavors
7
Full-Bodied Beverage Branding
Kraftig Saft Juice Packaging Seems to Burst with Succulent Flavor
6
Germinating Juice Branding
Fruit Puree Packaging Mimics the Anatomy of its Primary Ingredient
5
Rustic Fruit Snack Packaging
'Frutitas' Uses Leaf Packing for its Organic Dried Fruit Snacks
4
Cross-Stitch Preserve Packaging
Ajá's Jam Jar Branding References Carefully Made Handicrafts
3
Brightly Patterned Branding
Lovely Morning Packaging Stimulates the Eyes to Energize You Early
2
Stacked Apple Branding
Cydr Lubelski Packaging Communicates Freshness and Lightheartedness
1
Personified Citrus Packaging
Felice Limone Branding Infuses Fruits with Symbols of Happiness
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Resealable Lettuce Packaging
Sensei Farms' Leafy Green & Salad Mix Package Reduces Plastic by 90%
Protective Silkworm Cocoon Packaging
Pantalones Tequila & Ino Pioneer a New Packaging Innovation
Premium Clean-Cut Drink Branding
The Sparkling ICE Branding Refresh Enhances Visibility
Coffin-Shaped Ice Cream Tubs
The Alchemist by JDO Satisfies Consumers' Desire for the Unexpected
80s-Inspired Pet-Friendly Cereals
BARK Presents the Snack Pack of Colorful Cereal Boxes
Wrapperless Snack Bars
One Good Thing Packages Its Products in an Edible, All-Natural Film
Natural Yogurt Jars
Danone Argentina Adopted New Packaging to Improve Environmental Efforts
Eco-Friendly Root Vegetable Packaging
This HUID Compostable Packaging Concept is Made with Onions
Shopping-Friendly Candy Cane Packaging
The Clever Candy Peppermint Candy Cane Bucket is Festive
Vibrant Snack Packaging Designs
Cooper Street Snacks Has Unveiled a New Packaging Design
Durable Egg Packaging Designs
Cascades Unveils the New Cascades Fresh GUARD EnVision™ Packaging
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
Premium Next-Gen Juices
Loom is Introducing "Juice from the Future" for Gen Z
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Reformed Yogurt Packagings
Nomadic Redesigned its Packaging to Emphasize Health Benefits
Sustainable Carton-Based Packaging
Tetra Pak Debuts Its First Trial Facility for Recart
Pillboxed-Shaped Fruit Cases
Kiwi Brand Zespri Debuts New Sustainable Fruit Package
Squid-Inspired Packaging
Squid-Inspired Packaging Revolutionizes Temperature Control
Modern Coffee Packaging Designs
Happy™ Products Offers a Range of Coffee to Elevate Mornings
Spooky AR Yogurt Packaging
Chobani Unveiled Interactive Special Edition Halloween Packaging
Freshness-Boosting Packaging Stickers
Fresh Inset's Vidre+ Adds Value to Fresh Produce Packaging
Spooky Interactive Yogurt Packaging
Chobani Flip Greek Yogurt Boasts a Unique Halloween Multipack
Smoothie Pouch Cocktail Kits
Outshine Curated a Fruit Cocktail Kit for Adults
Refreshed Snack Packaging
Mary’s Gone Crackers Has Unveiled New Packaging Designed
Sustainably Packaged Yogurt Cups
Yoplait Launches the Sustainable Pure-Pak eSense Cartons
Active Packaging Solutions
AINA Creates Packaging with Various Active Materials for Different Uses
Shape-Making Cream Packaging
Quadpack's ShapeUp Tube Dispenses Creams in Custom Shapes
Lifestyle-Driven Canned Fruit Drinks
Tropicana Brands Has Introduced Two New Refreshments
Recycled Plastic Condiment Packaging
Plastipak and Kraft Heinz Announced a New Partnership
Ergonomic Eco-Friendly Drink Packaging
The Tetra Prisma Aseptic 300 Edge Packaging is Mindful
Grocery-Themed Holiday Cosmetics
Benefit Cosmetics Presents the Playful Benemart Collection
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
Interactive Fruit Juice Packaging
Tetra Pak and Jus de Fruits Caraïbes Debut `Connected Packaging
Paper-Made Porridge Packaging
Quaker Porridge Pots are Now Made with Paper for Easy Recycling
Joyful Premium Juices
Revl Fruits is Boldly Redefining the Premium Juice Category
Transformative Pizza Box Tables
Pizza Hut Introduces the Moving Box Table Packaging
Paper-Made Shrink Wrap Packaging
The 'TrayWrap' Paper Solution is Plastic-Free
Fresh Fruit Subscriptions
Edible Brands Launched a Fresh Fruit Subscription Delivery Service
Paper-Packaged Haircare Products
Babo Botanicals Has Launched Haircare Products in Cartons
Refreshed Water Branding Identities
Flow Beverage Corp. Announces Its Evolved Brand Identity
Plastic Snack Packaging Reductions
KP Snacks Flow Wrapping Process Has Been Updated
Carton Wine Packaging
Lassonde is Using Tetra Pak's Tetra Prisma® Aseptic for Two Wine Brands
AI Packing Design Tools
Packify.ai Creates Packaging for Products That Stand Out
Kid-Friendly Freeze-Dried Snacks
Harvest Snaps' Kids Freeze-Dried Snacks Use Only 100% Whole Fruit
Smoothie-Inspired Fruit Snacks
Jamba Fruit Flavored Snacks are Suitable for Enjoyment Anytime
Low-Plastic Seafood Packaging
This Sainsbury’s Packaging Update Reduces Plastic Use
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Brain-Fueling Fruit Snacks
Brainiac Fruit Snacks Have Omega-3s, Choline and Lutein
Stackable Canned Fish Packages
Robot Food's 'The Tower of Tuna' Packaging is Convenient
All-Red Tomato Rebrands
Pomì Unveils a New Sustainable Design to Attract Consumer Attention
Informative Avocado Packaging
Avocados From Mexico Introduces a New QR-Based Packaging Format
Limited-Edition Orange Juice Bottles
Tropicana's "Tropcn" Packaging Reminds It's Not Artificial
Sustainable Produce Packaging
These Cascades Eco-Friendly Produce Baskets are Recycled
Heritage-Driven Bread Branding
The Gonnella Baking Company Has Modernized its Legacy Profile
Spooky Slider Packaging
White Castle Unleashed Limited-Edition Halloween Retail Packaging
Traditional Food Preservation Containers
The 'Twist' Food Storage Container Has a Hidden Chamber
Origami-Inspired Lunch Boxes
The FoldiBox 2 Box has a Flatpack and Technical Design
Pourable Shelf-Stable Fruits
The Oregon Fruit Co. Pourable Fruit Range is Ready for Foodservice
Culinary Brand Packaging Redesigns
Mousline Partnered with Marks Design on Vibrant New Packages
Cheerful Healthy Snack Campaigns
Garden Veggie Snacks' YUMbelievably Delicious is Innovative
Vibrant Food Storage Solutions
Caraway Launches the Summer Food Storage Collection
Consumer-Driven Ambient Juices
Tropicana is Adding Two New Options to Its Ambient Juice Range
Concentrated Plant-Based Beverages
Tnuva Launches the TNUVA+ Brand and New Functional Beverages
Freshness-Extending Food Packaging
SAVRpak Offers an Innovative Solution to Combat Food Waste
Sustainable Frozen Treat Packaging
Metsä Board Re-Designed its Ice Cream Packaging
3-in-1 Meal Packaging Solutions
Coveris Debuts Hot-to-Go Packs with Eco-Friendly Design Practices
Fresh Mango Snacking Satchels
Mission Produce Unveils a New Retail-Ready Mango Pack
Carbon Neutral Milk Packaging
Neutral Foods Offers a More Sustainable Solution
Fiber-Based Sandwich Packaging
The Modified Atmosphere Sandwich Pack is Arriving in North America
Paper-Made Drink Mix Packaging
This Fairfood Powdered Oat Drink Features the Sonoco GREENCAN®
Gen Z-Focused Packaging Enhancements
Free The Birds Designed BareMinerals' Serum Packaging
Recyclable Apple Packaging Initiatives
Superfresh Growers Introduces a New Sustainable Packaging
Sustainable Food Packaging Designs
Placon Crystal Seal Delectables is Tamper-Evident and More
Interactive Tennis Activations
Fresh Del Monte Engaged Healthy Eating Fans at the 2024 Miami Open
Paper-Packaged Garlic Baguettes
Marks & Spencer Launches its Garlic Baguettes in Paper Packaging
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Recycled Fruit Bags
Superfresh Growers Introduces a Collection of Recycled Apple and Pear Bags
Sustainably Packaged Indian Milkshakes
Cavin's Milkshakes Come in Aluminum Packaging
Squeezable Seasonal Snack Pouches
These GoGo squeeZ Snack Pouches are Limited-Edition
Compostable Snack Bar Packaging
The Brawny Bear Date Energy Bars Come in New Packaging from Pakka
Upcycled Fruit Skincare
Pulpe De Vie Specializes in Making Upcycled Skincare from Downgraded Fruit
Nutritious Pouch-Packaged Yogurts
The Nomadic Good To Go Range Includes Three Flavors
Connected Purée Cartons
Ravifruit's Mixologi Packaging Shares Exactly Where Fruits are Sourced
Treasure Box-Inspired Wellness Packaging
NATPAT Recently Unveiled Redesigned Retail Packaging
Low-Sugar Chocolate Cereal Bars
Mars China Debuted a Low-GI Snickers Bar with Flexible Packaging
Blend-at-Home Smoothie Boxes
BlendBox Helps to Make Healthy Eating Easier for Busy People
Sustainable Blackcurrant Packaging
Hero Benelux Unveils the Sustainable 'Cassis' Carton Packaging
Imperfect Produce Subscriptions
Odd Bunch Delivers Oddly Shaped Produce to Consumers' Doors
Compostable Foodservice Packaging
These Sabert Pulp Food Containers are Convenient
Sustainable QSR Dessert Packaging
McDonald's Creates Eco-Friendly McFlurry Packaging
Seasonal Halloween Marketing Promotions
Welch's Fruit Snacks Unveils its MVP Goals for Halloween
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Edible Seaweed-Based Packaging
Handtmann Has Launched the Pioneering ConProSachet System
Paper-Packaged Popped Snacks
Snack A Jacks Multipacks are Ditching Virgin Plastic Material
Paper-Made Confectionery Bags
Saica Group and Mondelez Launch a New Sustainable Multipack Solution
Revamped Eco Juice Packaging
Capri-Sun Packaging Now Features Stronger Paper Straws
Sustainable Supplement Packaging
This New Touchstone Essentials Packaging is Made with Bio-PPE
Updated Cider Packaging
Heineken Ireland Partners with The Otherly to Redesign its Apple Ciders
Savory-Sweet Snack Packs
Olli Snack Packs Conveniently Combine Salami, Cheese & Fruit
Spooky Lunch Refreshment Branding
The Capri-Sun Halloween Pouches are Limited-Edition
Reusable Banana Containers
Fresh Del Monte Launches a New Banana Container with Arena Packaging
Colombian Chocolate Packaging
Cox & Co. Showcases the First Flow Wrap Chocolate Packaging
Eco-Conscious Juice Boxes
Simple Times Mixers Supports Curbside Recycling with its New Packaging
Childhood-Inspired Juice Rebrandings
Capri Sun Unveils New Packaging with the Big Jug
QR Code Turkey Branding
This New Butterball Branding Encourages Consumers to Engage with the Brand
Shelf-Stable Fruit Purees
The Oregon Fruit Company Just Unveiled New Shelf Stable Pourable Fruit
Paper-Made Mushroom Packaging
Sainsbury's Mushroom Punnets are Now Made with Cardboard
Playful Coffee Packaging
Sunday Coffee Project's Packaging is Inspired by Cereal Boxes
Quirky Eco-Friendly Capsules
F5 Global is Launching its New Wonky Fruits Collection in the UAE
Large Format Flavored Milks
The Müller FRijj Cartons Support Household Enjoyment
Interactive Juice Packaging
Gulf Union Foods Launched Fun Connected Packaging for its Juices
Vibrantly Re-Designed Tea Packaging
Chay Tea Has Undergone a Geometric Packaging Rebrand
Icy Pet Food Packaging
These Hydropac Ice Packs Work to Keep Pet Food Fresh During Shipping
Semi-Transparent Potato Packaging
Tasteful Selections® Launches a New Transparent Potato Bag
Eye-Catching Value Crisp Branding
Discos Snacks are Introducing New Branding for its PMP Products
Dynamic Carrot Collections
Bolthouse Fresh Foods Unveils Sustainable Packaging for Three Products
Farmer-Celebrating Egg Branding
This New NestFresh Branding Puts Farmers in the Spotlight
Creepy Autumnal Snack Packaging
Walkers Halloween Packs Transform Classic Snacks
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Revitalized Pasta Packaging Designs
MarketPlace Branding Has Revitalized the Ronzoni Pasta Brand
Connected Packaging Updates
Appetite Creative Revamps its Connected Packaging with Tetra Pak
Cost-Conscious Customizable Bottles
The Chameleon by Berry Global Makes Fast, Affordable Packaging
Re-Designed Holiday Tins
NEOM's Re-Imagined Packaging Boasts Quality and Style
Pink Sushi Boxes
Dept. Sushi Serves Up Sushi in Chic, Vibrant Boxes
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Underrepresented Artist Snack Branding
The New SunChips Art Seen Packaging Celebrates 2023 Winners
Efficiency-Optimized Snack Packaging
This Kellanova Snack Packaging Has Reduced Plastic
Savory Vegetable Beverages
ITO EN's Crunchy Smoothie & Crispy Potage Include Real Veggie Pieces
Producer-Focused Coffee Packaging
Onyx Coffee Lab's Retail Coffee Packaging Enhances Connection
Nutrition-Focused Cereal Branding
The Cheerios Range is Showcasing New Branding in the UK
Artfully Designed Boxed Wines
Wedge Designs a Box Packaging for Wine Brand Ami Ami
Punch Cocktail Pouches
Jinx Drinkx's Patent-Pending Packaging Supports Hygiene & Drink Safety
Sour Cranberry Snacks
Patience Fruit & Co.'s SourCran Candies are Amped Up with Fruit Flavor
Regulated Sustainability Solutions
FoodChain ID Unveils a Suite of Solutions for Sustainable CPG
Recyclable Pouch Refreshment Packaging
Capri-Sun Introduced Its First-Ever Recyclable Drink Pouch
Concentrated Fruit Cocktail Mixes
Robinsons Fruit Shoot Squash Comes in Two Options
Sugar Spread Packaging Updates
Fearne & Rosie Taps Bun Studio for its New Tesco Packaging Designs
Revamped Honey-Focused Brands
Honibe® Announces a New Brand Revamp for its Product Portfolio
Cold-Pressed Fruit Jerky Snacks
Solely Fruit Jerky Multipacks Come in Three Varieties
Re-Designed Family-Owned Olive Oils
Itxart Olive Oil Tells a Story Through Its Packaging