Cal Valls Juice Packaging Features Simple Ingredient-Inspired Motifs
Amelia Roblin — February 13, 2014 — Marketing
References: xavierolive & thedieline
The success of Cal Valls Juice packaging is twofold, enticing consumers with its bright colors and delighting their eyes with designs are simply straightforward. The little glass bottles contain a range of five different flavors and each takes graphic inspiration from its primary ingredient.
Jordi Masdeu of Spain let the natural pigment of the fruits exude behind the transparent vessels. These hues were then complemented by printed labels that feature a basic pattern each. Circles, stripes and zigzag motifs allude to the natural forms of the particular edibles, be they berries and apples or citrus foods that grow in slices. Cal Valls Juice packaging presents a reduced palette for each sticker in the interest of matching the particular variety. The result is visually bold without any busyness.
Jordi Masdeu of Spain let the natural pigment of the fruits exude behind the transparent vessels. These hues were then complemented by printed labels that feature a basic pattern each. Circles, stripes and zigzag motifs allude to the natural forms of the particular edibles, be they berries and apples or citrus foods that grow in slices. Cal Valls Juice packaging presents a reduced palette for each sticker in the interest of matching the particular variety. The result is visually bold without any busyness.
Trend Themes
1. Minimalistic Packaging Design - The success of Cal Valls Juice packaging demonstrates the potential for minimalistic packaging design to appeal to consumers with its simple and straightforward designs.
2. Ingredient-inspired Motifs - Cal Valls Juice packaging showcases the use of ingredient-inspired motifs, such as circles, stripes, and zigzags, to create visually compelling designs that reflect the natural forms of the fruits used in the juices.
3. Colorful and Eye-catching Packaging - The bright colors and visually bold design of Cal Valls Juice packaging illustrate the impact of using colorful and eye-catching packaging to attract consumers' attention.
Industry Implications
1. Beverage Packaging - The success of Cal Valls Juice packaging highlights the potential for innovative and visually appealing packaging designs in the beverage industry.
2. Organic Food and Beverage - Cal Valls Juice packaging demonstrates the opportunity for using ingredient-inspired motifs and minimalistic designs to enhance branding in the organic food and beverage industry.
3. Graphic Design - The use of basic patterns and reduced palettes in Cal Valls Juice packaging exemplifies the potential for creative and visually striking graphic design in various industries, including marketing and advertising.
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