ITO EN's Crunchy Smoothie & Crispy Potage Include Real Veggie Pieces
Laura McQuarrie — May 23, 2024 — Lifestyle
References: itoen & fabnews.live
Japanese multinational drinks company ITO EN launched a pair of premium vegetable beverages with savory flavor profiles and texture-rich inclusions. These two new beverages are sold in SIG SmileSmall carton packs with SIG Drinksplus technology and offer a different experience than typical ready-to-drink fruit smoothies and juices, and even other blended vegetable beverages. Crunchy Smoothie is loaded with carrot pieces and Crispy Potage combines the creaminess of blended tomato with onion bits.
"Our new products provide our consumers with a refreshingly different drinking experience—rich and satisfying with the incorporation of real vegetable pieces," says Tetsuo Yamaguchi, Brand Manager at ITO EN, "The novel packaging solution and the filling technology from SIG, that allows these inclusions to be added, enables our consumers to easily supplement their vegetable intake anytime and anywhere."
"Our new products provide our consumers with a refreshingly different drinking experience—rich and satisfying with the incorporation of real vegetable pieces," says Tetsuo Yamaguchi, Brand Manager at ITO EN, "The novel packaging solution and the filling technology from SIG, that allows these inclusions to be added, enables our consumers to easily supplement their vegetable intake anytime and anywhere."
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