If you expect your company to compete in the marketplace and stay ahead of the curve when it comes to marketing a product, then innovative branding campaigns must be taken into consideration. This is no different for liquor companies trying to come up with the latest booze branding innovations.
Whether it is an overhaul of a logo, a seasonal marketing blitz or creative packaging, booze branding innovations are helping liquor companies stay on top while others desperately try to reinvent themselves. Mash-ups are just one way that two different companies can enter a market and make a splash, while edible packaging is a creative way to popularize a specific brand of booze.
Without an effective branding campaign, it is harder to push a product to a consumer who is very cautious of where to spend their money.
52 Booze Branding Campaigns
51
Beer-Friendly Phone Protectors
The Opena iPhone 4 Case is Your New Drinking Buddy
50
Dark Beer Branding
The Tomat Design ‘JC' Lager is Inspired by the Sea and Strong Flavo
49
Cardboard Beer Branding
The Mug Pub by Ivan Maximov is for Eco-Friendly Boozers
48
Spotted Beverage Branding
The Product Identity Behind Dot Wine Packaging is to the Point
47
Blinged-Out Booze Bottles
Vallure Vodka Makes Pure Gold Alcohol Holders
46
Honeycomb Booze Branding
Nectar Honey Beer Packaging Takes the Form of its Sweetest Ingredient
45
Underrated Booze Branding
Bloody Good Wine is Marketed to Anti-Connoisseur Consumers
44
Blatant Booze Branding
The John Hollows Ginger Beer Image has Nothing to Hide
43
Handmade Hipster Flasks
Whimsy & Ink Craft Booze Containers with Attitude
42
Corked Beer Branding
VooBrew Packaging Takes on an American Western Theme
41
Realistic Booze Bus Marketing
The Movia Bus Ad Lets You Know When It's Time to Go
40
Cancer Survivor Branded Booze
Cleavage Creek's Charity Wine
39
Bedazzled Liquor Bottles
Limited Edition Bombay Sapphire is Adorned in 10,000 Crystals
38
Inspiring Booze Packs
Fortune Wine Tote Bags Provides Words of Wisdom
37
Novel Booze Branding
Captain Ahab Lager Packaging Brings the Drinker into the Book
36
Premixed Whiskey Cocktails
Jack Daniel's Ready-to-Drink Beverages Hit U.S. Shelves in March 2011
35
Hard Liquor Fragrances
Give off a Manly Scent with the Moonshine Cologne
34
Gun-Slinger Packaging
The San Cosme Label Brings You Back to the Wild West
33
Goth Liquor Bottles
Gareth Pugh x Absolut Vodka Brings Dark Aesthetics to Drinking
32
Multifaceted Booze Bottles
The Cav Con Absolut Glimmer Design is Dazzlingly Dapper
31
3D Booze Packaging
The Kraken Black Spiced Rum Hits Stores With Three-Dimensional Labels
30
Lady-Focused Booze
Molson Coors Targets Women with Animee, a New Brand of Beer
29
X-Ray Booze Campaigns
The Macallan Ad by Nick Veasey Goes Undersurface
28
Personalized Scotch Whiskey
The Engravable Johnnie Walker Bottle is Customized Booze With Cachet
27
Spooky Shot Glasses
The Fred and Friends ‘Crystal Skull' Puts Fear into Party Goers
26
Luxurious Luxated Liquor Lockers
The Jon Rossitto Barrel Wine Rack Defies Gravity
25
Decorated Skull Booze
CAH Day of the Dead Tequila Celebrates Dia de Los Muertos Year-Round
24
Simplistic Brewski Branding
Dandy-Puppet's Beers Pack a Visual Punch with its Minimal Look
23
Bedazzled Booze Bottles
Swarovski Crystal Studded Iordanov Vodka for Upscale Toasting
22
Crystalized Vodka Vessels
Absolut Crystal Pinstripe Bottle Brings the Bling to Booze
21
Luxurious Graffiti Booze Containers
The Kaws x Hennessy Bottle Puts an Artistic Spin on Alcohol
20
Whiskey-Packed Popsicles
The St. George Single Malt Whiskey Gelato Beats the Heat With Booze
19
Wish-Granting Booze Bottles
Make a Wish When You Rip Off the Wishbone Wine Bottle Label
18
Canteen Booze Bottles
KRU 82 Vodka Presents Eco-Friendly Product Packaging
17
Boozed-Out Boards
The Colt 45 x Santa Cruz Skateboard Mixes Suds With Street
16
Robust Booze Branding
Berloga Vodka Bottles Stake Untamed Territory on Liquor Store Shelves
15
Techie Wine Racks
The Wave Ultra Sonic Wine Ager & Refrigerator Tells You if Your Wine is Spoiled
14
Scientific Booze Shooters
The Test Tube Shot Set Mixes Your Drink with Funky Colors
13
Icy Beer Desserts
Indulge in an Alcoholic Culinary Goodness with Frozen Pints Ice Cream
12
Personified Booze Ads
San Miguel 'Una Vida Bien Vivida' Shows Epic Adventures of a Beer
11
Blunt Booze Sleeves
ESPO Beer Cozies Show Honest Messages About Drinking
10
Shot Glasses for Gamers
Atari Shot Glasses Make Drinking (even More) Fun
9
Ice Box Booze-Coolers
On-Ice Beer Dispenser Makes Sure Warm Alcohol Never Happens
8
Skeleton-Branded Booze
'Rogue Dead Guy Ale' has a Taste to Die For
7
Ultra Minimal Booze Branding
Kings County Distillery Puts Simple Labels on Its Moonshine
6
Spiral Booze Tributes
The Pierre Frapin-Inspired Cognac Cuvee 1888
5
Bastille Day Booze
Auchentoshan 1999 Bordeaux Cask Matured Celebrates the French Holiday
4
Chocolate-Covered Liquor Bottles
Patrick Roger's Chocolate Whiskey Encasing is Delectable
3
Presidential Booze
'Happy Birthday Mr. Obama' Wine Bottle Celebrates with Stars & Stripes
2
Musical Booze Branding
The Bundaberg Five Clear Character Spot Takes You on a Journey
1
Peanut-Infused Vodka
NutLiquor Brings a New Flavored Twist to Hard Liquor
Related Ideas
Work-Friendly Beers
Creative Juice is a Low-Strength "Desk Beer" for Creative Problem-Solving
Non-Alcoholic Mocktail Launches
Molson Coors Taps Naked Life for its New Non-Alcoholic Expansion
Eco-Conscious Beauty Packaging
Albéa Group Boasts Three Flagship Packaging Products
Premium Clean-Cut Drink Branding
The Sparkling ICE Branding Refresh Enhances Visibility
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Break-Encouraging Soda Branding
The Diet Coke Break Campaign Includes Customized Cans
Adventurously Reimagined Logo Designs
Mountain Dew Unveils a Vibrantly Verdant New Look
Sculptural Tequila Bottle Designs
Música Tequila Has Swiftly Garnered Acclaim for Its Quality
Coffin-Shaped Ice Cream Tubs
The Alchemist by JDO Satisfies Consumers' Desire for the Unexpected
Modernized Coffee Product Branding
Nescafé Branding Has Been Overhauled for a Refreshed Profile
Toasted Marshmallow Whiskeys
Swiss Miss and Hotel Tango Distillery Concoct the ’Shmallow Whiskey
Ready-to-Drink Rum Canned Cocktails
Coca-Cola and Bacardi Debuts a Ready-to-Drink Cocktail
Moderate Drinking Campaigns
The Magic of Moderate Drinking Encourages Responsible Consumption
Curious Whiskey Campaigns
Four Roses' Don't Mention It Campaign Targets Younger Whiskey Drinkers
Vibrant Snack Packaging Designs
Cooper Street Snacks Has Unveiled a New Packaging Design
Film-Inspired Cocktail Experiences
Absolut Vodka Hosted a Wicked Cocktail Event in NYC
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Ready-to-Pour Tinned Spirits
Departed Spirits Disrupts the Category with Flask-Like Packaging
Bottle-Paired Bag Debuts
3.1 Phillip Lim Releases a Custom Tote Bag Inspired by Baileys
Bold-Colored Tequila Campaigns
Lobos 1707 Tequila Debuted its ‘UnDOMESTICATE’ Campaign
Ready-to-Serve Canned Mocktails
Mocktails Uniquely Crafted Makes Convenient Cocktail Alternatives
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Bar-Quality Canned Cocktails
Wonderland Cocktails Launched Five New Canned Refreshments
Mexican Tequila Brands
LALO is Launching a National See New Campaign
Lightweight Gin Bottles
Brockmans Gin's New Packaging Contains 30% Less Glass Than Competitors
Modern Coffee Packaging Designs
Happy™ Products Offers a Range of Coffee to Elevate Mornings
Functional Hydration Mixer Rebrands
Crystal Light Debuts Immunity, Energy, and Mixology Flavors
Lookalike Sparkling Water Cans
Not Beer's Sparkling Water Resembles a Classic Brew
Paperboard Gin Bottles
Georgian Bay Spirit's 100% Recycled Paperboard Bottle is Produced in Canada
Springtime Holiday Cereal Branding
Lucky Charms Limited-Edition Packaging is Here for Spring
Abstract Artwork Champagne Branding
Dom Pérignon and Jean-Michel Basquiat Partnered for Packaging
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Sparkling Water Anniversary Packaging
S.Pellegrino and Future Brand Created a New Glass Bottle
Country-Conjoining Beer Can Designs
Heineken Spotlights One Shared Star Motif on its Cans
Graffiti-Painted Beer Packaging
1664 x André Saraiva Debut a New Vibrant Collaboration
Eco-Friendly Spirit Packaging
Diageo and EcoSpirits Partnered on New Circular Packaging
Personalized Tequila Bottles
InBarrel Helps Customers Create One-of-a-Kind Bottles
AI-Generated Whiskey Packaging
The Glenlivet's The Twelve Elements Collection Celebrates 200 Years
Artfully Designed Beer Packs
Collective Arts Launches a Range of Beers Featuring New Artists
Non-Alcoholic Cocktail Party Packs
SMASHD's Party All Day & Party All Night Packs are Replenishing
Influencer-Crafted Gin Cocktails
These Tanqueray Gin Holiday Drinks Celebrate Canadian Traditions
Refreshed Water Branding Identities
Flow Beverage Corp. Announces Its Evolved Brand Identity
Informative Digital Beverage Labels
Pernod Ricard Launched a Packaging Initiative in Singapore
Aluminum-Packaged Kombuchas
Mortal Kombucha Has Introduced Eco-Friendly Aluminum Bottles
Non-Alcoholic Electrolyte Cocktails
SMASHD Captivated Millennials & Gen Z with Its Debut Campaign
Theatircally Filmic Champagne Campaigns
Piper-Heidsieck Debuts its 'Twist the Script' Campaign
Rugged Legacy Beer Campaigns
Coors Banquet Reinvigorates Start Your Legacy Campaign
Sustainable Liqueur Packaging
Baileys Original Irish Cream is Debuting in Aluminum Bottles
Visual Beer Brand Identities
Grolsch Has Unveiled a New Visual Brand Identity in Canada
Water Digital Wallet Loyalty Cards
Liquid Death Has Introduced the Liquid Death Country Club
Paper-Made Alcohol Bottles
Diageo Debuts a New Paper Bottle for Baileys Irish Cream Liqueur
Metallic Whisky Bottle Cases
Philippe Starck Designs the L'Evolution Collection with Mortlach
Nostalgic Game-Inspired Wine Bottles
Finca de la Rica Features Interactive Wine Labels
Carton-Packaged Milk Vodkas
Black Cow Pure Milk Vodka Now Comes in a Milk Carton Packaging
Halloween-Themed Alcohol Bottles
Bacardi's Limited Edition Bottle Will Light Up Your Night
Ready-to-Serve Canned Cocktails
Whitebox Cocktails is Launching Three New SKUs
Heritage Brand Boot Ads
Blundstone Launches Global Campaign Celebrating Personal Boot Stories
Reduced Material Gin Packaging
Beefeater 24 Packaging Now Has 90% Less Plastic and More
Culinary Brand Packaging Redesigns
Mousline Partnered with Marks Design on Vibrant New Packages
Boundary-Pushing Whiskey Products
Jefferson's Bourbon Expands to Ontario Through the Lcbo
Stackable Bottled Cocktails
BLOC's Experimental Cocktails are Packaged in a Convenient Size
Paper Bottle-Packaged Cocktails
World of Zing Cocktails Come in the Frugalpac Frugal Bottle
Wine-Infused Chocolate Packaging
Vine to Bar Chocolate Unveiled Its New Library Box Packaging
Modern Non-Alcoholic Rebrands
Flyers Cocktail Company Has Announced a Comprehensive Brand Update
Spooky Seasonal Libation Campaigns
The Heineken Meet the Chillers Campaign is Character-Driven
Moderated Drinking Campaigns
Gordons' Mix It Up Normalizes Choices Like Gordon’s Pink 0.0%
CGI-Generated Brand Updates
Tiger Beer Unveils a CGI-Generated Tiger Stripe Across Multiple Cities
Festive Instant Cocktail Mixes
Craftmix's Holiday Variety Pack Activates with Alcohol, Water & Ice
Global Scotch Whisky Campaigns
DEWAR'S Debuts its 'Here's to the Story' Campaign
Specialty Cheese Campaigns
Alouette Unveiled its Creative 'Flavor That Sings' Campaign
Luxe Car-Inspired Bottle Designs
The Macallan and Bentley Motors Creates the Macallan Horizon
Mixologist-Grade Canned Cocktails
be. Canned Cocktails Come in Five Flavors
Value-Conscious Bottled Cocktails
The Infusionist Bottled Cocktails are Only at ALDI for £8 Each
Legacy Chocolate Brand Packaging
The Cadbury 200th Anniversary is Being Marked with Retro Branding
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Midwest Kombucha Rebranding Initiatives
Island City Kombucha Elevates Its Branding Aesthetic
Co-Branded Conversation Cards
Baileys Chocolate Liqueur & The Skin Deep Created Connection Cards
Bourbon-Specific Snacks
The Sweetery's Bourbon Buddies Enhance the Drinking Experience
Heritage-Inspired Sophisticated Whisky Packaging
The Glendronach Distiller Highlights Its Elegance
Social Soda Mixer Campaigns
Level Up With 7UP Inspires Gen Z and Millennial Consumers
Non-Alcoholic Gift Sets
Mingle Mocktails Introduced a Vibrant Holiday Box
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Bottled Milkshake Mixes
Crusha's Refreshed Identity Appeals to a New Generation
Artistic Libation Campaigns
The Madrí Excepcional 'Paint Your Pint' Competition Challenges Fans
Video Game Refreshment Campaigns
The Suntory x Super Mario Campaign is Playful
Non-Alcoholic Beer Cocktails
Talon & Tinnie Reinvents the Traditional Boilermaker for Dry January
Seasonal New Year Packaging
Carlsberg Launches Special Packaging for its Lunar New Year Campaign
Sustainable Spirit Packaging
Sapling Spirits Vodka is Now Packaged in Aluminum Bottles
High-End Spirit Canned Drinks
The Cîroc Red Berry Sparkling Vodka Drink Adapts to Growing Demand
Vintage-Style Candy Branding
Cadbury Yours for 200 Years Packaging Marks the Brand's Anniversary
Non-Alcoholic Advent Boxes
Søbr Market Curated Three Festive Boxes Featuring Alcohol Alternatives
Richly Flavored Beer Brandys
This Collaborative Beverage Offers An Appealing Blend Of Flavors
Canned Booze-Free Cocktails
IMPROV is a Non-Alcoholic Beverage Revolutionizing Social Drinking
Miami-Themed Anniversary Celebrations
Alchemysts Inc. Recently Marked Its Five-Year Milestone
Updated Cider Packaging
Heineken Ireland Partners with The Otherly to Redesign its Apple Ciders
Interactive Juice Packaging
Gulf Union Foods Launched Fun Connected Packaging for its Juices
Craft Cocktail Lollipops
Melville Candy's Gourmet Cocktail Lollipops are Handcrafted
Bar-Quality Canned Martinis
Crystal Head is Sharing Its Own Take on Classic Cocktails
Cultural Holiday Bottle Designs
Hennessy Launches Limited Edition Bottles for Chinese New Year
Cuisine-Themed Mustard Packaging
This Colman's Squeezy Bottle is Limited-Edition
Eco-Friendly Alcohol Bottles
This Bacardi Glass Spirits Bottle Was Created with Hrastnik1860
Spy-Themed Spirit Campaigns
Lobos 1707 Tequila & Mezcal Taps Lebron James and Victoria Justice
Contemporary Whisky Rebrands
The GlenAllachie Redefines its Core Whisky Range
Extra-Large Bulk-Size Beers
Pabst Blue Ribbon is Unveiling a New 180-Pack for its Beers
Status Quo Defying Campaigns
The 'We Aren't Made To Be Still' Campaign Intersects Whisky with Life
At-Home Cocktail Campaigns
Gordon's Many Evenings In Campaign Spotlights At-Home Drinking
Refreshing Cherry Beer Labels
Matilda Bay Brewery Debuts New Packaging for Tainted Love Beer
Whimsical Booze-Free Beverages
Everything But The Booze Sells Non-Alcoholic Mocktails in Cans
High-Quality Chocolatey Marshmallow Treats
Mallow & Marsh Products Boast a Permissible Profile
Beverage-Focused Esports Deals
Ghost Gaming is Set to Introduce Sly to a New Esports Audience
Music-Centric Branding Initiatives
BACARDÍ Rum Partnered with the MTV Video Music Awards
Eye-Catching Value Crisp Branding
Discos Snacks are Introducing New Branding for its PMP Products
Alcoholic Lemon-infused Beverages
Coca-Cola India Debuts an Alcoholic Beverage Called ‘Lemon-Dou’
Ready-to-Pour Cocktail Gifts
The Deko Cocktails Gift Box Pairs Signature Serves with Garnishes
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Connected Packaging Updates
Appetite Creative Revamps its Connected Packaging with Tetra Pak
Revitalized Pasta Packaging Designs
MarketPlace Branding Has Revitalized the Ronzoni Pasta Brand
Resealable Licorice Packaging
Metsä Board and Kouvolan Lakritsi Partnered on a New Product
Cost-Conscious Customizable Bottles
The Chameleon by Berry Global Makes Fast, Affordable Packaging
Holiday-Ready Whisky Cocktails
Grant's Whisky Introduces Tailored Cocktails for the Holiday Season
Game Day-Inspired Shots
Game On Shots Bottle the Fun of Stadium Snacks & Tailgating
Halloween Carbonated Drink Packaging
Tango and 7UP's Two-Litre Packs Get a Spooky Redesign
Producer-Focused Coffee Packaging
Onyx Coffee Lab's Retail Coffee Packaging Enhances Connection
Punch Cocktail Pouches
Jinx Drinkx's Patent-Pending Packaging Supports Hygiene & Drink Safety
Contemporary Tea Packaging
Chaiboy's Tea Tells a Story Through Its Design
Classic Ad Campaign Revivals
Seagram's 7 Crown is Reviving Old Ads for Its New Campaign
Spontaneity-Inspired Liqueur Campaigns
Casa Redondo Strategically Relaunches the Safari Brand
Frozen Spirit Sweepstakes Campaigns
The Jägermeister Freeze to Win Campaign Requires Refrigeration
Outlined Stainless Steel Bottles
Quan Yuan Designs the Cool Line Liquor Bottle Series
Holiday-Themed Bottled Cocktails
Edmunds Premium Seasonal Cocktails are Ready to Enjoy
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Boozy Easter Chocolates
Compartés' Dark Chocolate Easter Bunny is Whiskey-Infused & Gold-Flecked
Revamped Honey-Focused Brands
Honibe® Announces a New Brand Revamp for its Product Portfolio
Quirkily Branded Beers
Eastern Brewing's 'Brand New Lager' is a Self-Explanatory Beverage
Vibrant Non-Alcoholic Wine Labels
Kally Wines Boast New Labels for Its Non-alcoholic Beverages
Proprietary Pouch Cocktail Packaging
Jinx Drinx Have a Sealed-In Straw to Prevent Tampering
Digital Diversified Beverage Programs
Diverse Powered Brands Provides Online Operations Solutions