The John Hollows Ginger Beer Image has Nothing to Hide
Amelia Roblin — March 1, 2011 — Marketing
References: sellsellblog.blogspot & notcot.org
Part of the excitement of developing a new product is designing the branding, and the John Hollows Ginger Beer image surely had fun forming theirs with the help of Sell! Sell!
Harkening to the brewery's company history, the new beverage built on the Fentimans reputation with an all new blue label and woodblock printed look. The brand plays off many producers' failure to concoct an adequate alcoholic ginger beer, and it opted to create old style beermats complete with curled mustaches, asking consumers to question the genuineness of the drink. Between the logo, the bottle, the cap and the coaster, John Hollows Ginger Beer image and packaging aren't so much disguises as they are a sincere divulgence.
Harkening to the brewery's company history, the new beverage built on the Fentimans reputation with an all new blue label and woodblock printed look. The brand plays off many producers' failure to concoct an adequate alcoholic ginger beer, and it opted to create old style beermats complete with curled mustaches, asking consumers to question the genuineness of the drink. Between the logo, the bottle, the cap and the coaster, John Hollows Ginger Beer image and packaging aren't so much disguises as they are a sincere divulgence.
Trend Themes
1. Craft-inspired Branding - Opportunity for businesses to create unique and nostalgic branding that harkens back to artisanal craftsmanship.
2. Authenticity Marketing - Opportunity for brands to highlight the genuineness and transparency of their products through creative labeling and packaging.
3. Reimagined Beermats - Opportunity to reinvent traditional advertising platforms like beermats as a way to engage consumers and spark curiosity.
Industry Implications
1. Alcoholic Beverages - Disruptive innovation opportunities in the alcoholic beverage industry with innovative branding and packaging.
2. Craft Breweries - Opportunity for craft breweries to differentiate themselves through unique and creative branding approaches.
3. Marketing and Advertising - Opportunity to explore new avenues of creative marketing and advertising strategies through unique packaging and labeling designs.
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